Senior SEO Strategist

Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.

We’re looking for a talented SEO Strategist to take the lead on all upcoming SEO initiatives. We're looking for a versatile candidate to build strategic SEO initiatives across departments as well as work on copy writing. We have quarterly site and app traffic goals in place, so there will be clear objectives and metrics for success in this role.

* Periodically audit on-site code for SEO best practices. * Work together with developers and designers to ensure best SEO outcome for a new feature or update. * Weekly audit of backlinks to the site and disavow links with a negative impact. * Competitor tracking and analysis. * Prepare and present weekly SEO reports. * Track campaign performances on Google Analytics or other related tools. * Conduct in house SEO training sessions for various departments. * Conduct app store SEO for company’s mobile apps. * Set up Google Analytics reports and views. * SEM for certain campaign and B2B keywords. * Perform ongoing keyword discovery, expansion, and optimization * Research and implement new search engine optimization techniques. * Build a scalable strategy for improving SEO ranking * Provide content opportunity suggestions on a regular basis to our editorial team * Optimize and create copy for certain pages * Suggest SEO friendly auto-created content by using user generated content * Work with editorial and marketing teams to drive SEO in content creation and content programming * Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

* Proven SEO and SEM experience * In-depth experience with Google Analytics and Google Webmaster Tools * Experience with AdWords and search optimization of Google, Bing, YouTube and the App Store * Experience with A/B and multivariate experiments * Basic knowledge of HTML, CSS, JS and their impact on SEO * A strong interest and understanding of current editorial trends * Excellent collaboration and communication skills