Social Media Editor

NRDC

(New York, New York)
Full Time
Job Posting Details
About NRDC
NRDC is the nation's most effective environmental action organization. We use law, science and the support of 1.3 million members and online activists to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things.
Responsibilities
Responsibilities: - Provide hands-on daily management of NRDC’s key social media channels. Monitor breaking news and social conversation, crafting creative and responsive social media messages and memes that illuminate key NRDC positions in real time. - Increase NRDC’s audience size and engagement metrics across social streams. - Consult and coordinate with advocacy campaigns, executing social media strategy for achieving policy goals. - Live tweet big news events like presidential speeches, election results, protests and other shared cultural milestones with an NRDC-infused point of view. - Work with colleagues to develop and execute strategies for promotion and awareness of major reports, court decisions, and other public education and engagement opportunities. - Organize and manage live events and public interaction via social streams, such as Hangouts, Twitter chats, Reddit AMAs, and other venues. - Review, monitor, collect, and report analytics data for key social media accounts. - Monitor social media industry news and trends to keep NRDC competitive. - Cover some weekends and holidays as needed.
Ideal Candidate
Qualifications: - Bachelors degree or greater. - At least 3-5 years of experience in a social media or engagement role, preferably at a news organization, political campaign, nimble nonprofit, or agency that requires rapid response capability. - Excellent writing skills with a knack for distilling stories into short, compelling copy for a digital audience. - The ability to understand and adopt a “voice” that matches the one we will be establishing for NRDC in the digital space (light touch, conversational tone, highly accessible, pop culture-infused, smart but not snotty). - Strong strategic and tactical editorial skills, honed by previous experience. - Hands-on experience with social media tools such as Google Analytics, Chartbeat, CrowdTangle, Bitly, Sprout Social, Hootsuite Enterprise, Tweetdeck, or Social Flow. - Demonstrated ability to work effectively on multiple projects simultaneously, set priorities, organize time, and identify resources for projects as needed. - Experience with Google Adwords and/or promoted social media posts. - Experience organizing and managing live online events. - Basic knowledge of HTML.

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