Senior Marketing Analyst

Key Accountabilities:

• Conduct extensive market research

• Evaluate market penetration

• Create and analyze marketing metrics to identify cause and effect relationships

• Evaluate demographics, prices, distribution channels, and marketing outlets

• Analyze competitors

• Create tools to assess and implement customer’s promotional needs

• Research industry best practices and integrate into LivingWorks core values and belief for marketing and promotional materials and activities

• Indicate return on investment for recommended activities

• Analyze & provide recommendations on the use of creative media outlets including social media for communications and promotion

• Develop creative ways to expand our global reach

• Determine brand perceptions and provide recommendations and examples to update brand & promotional material

• Provide support to the VP, Strategic Development in creating & sustaining strategic relationships

• Work collaboratively with the Strategic Development team regarding all accountabilities

• Occasional travel will be required

Core Competencies:

• Keen desire to research and substantiate findings

• Strong analytical & creative mindset

• Strong presentation skills

• Ability to influence change

• Aptitude for thinking outside the box

• Strong writing skills

• Relevant industry knowledge would be considered an asset

• 10+ years prior experience in a similar role

• Degree or Diploma in Business or related field is required