Corporate Vice President for Marketing Agency

New York Life Insurance Company (New York Life or the company) is the largest mutual life insurance company in the United States. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterey New York Life in Mexico.

Develop and manage Marketing Services staff and activities as required to achieve planning and execution of campaigns and programs that support agent sales and recruiting. Services include campaign logistics, print production, lead and sales reporting processes, vendor procurement, and budget planning/management. Provide budget and administrative support to other areas of Agency Marketing as needed, and liaison with peer organizations to insure that vendor and platform selections are aligned with the broader needs of the enterprise. Establish best practices for production and data quality control to insure that all campaigns are executed according to plan, and are properly vetted through legal and compliance parties.

- Oversee the development of annual budget plans and manage monthly expense reconciliations - Manage the unit's procurement activities in alignment with Corporate Procurement procedures - Liaison with peer organizations to secure timely response on security and architecture reviews - Oversee production staff and activities to deliver marketing campaigns that are aligned with objectives - Develop procedures for aligning with legal and compliance, while maximizing marketing effectiveness - Develop and maintain quality control procedures to detect and correct potential production errors - Work with peers in strategy, production and creative units to improve planning and collaboration - Develop best-of-class reporting that makes it easy for teams to review and assess campaign results - Provide a framework for measuring campaign outcomes against ROI targets, and report findings - Act as the unit's liaison for IT support, audits, disaster recovery, space planning, records retention, etc - Develop comprehensive reports and presentations that can be shared with senior leaders - Develop staff for success, address development needs, and connect work efforts with company goals

- Bachelor's degree preferred - 5-7 years relative experience - Experience developing/managing budgets and ROI analyst - Understands direct response engagement strategies - Skill in organizing and interpreting datA to drive decision - Experience in developing detailed quality control procedures - Knowledge of campaign attribution and sales reporting - Ability to develop standardized campaign reporting - Microsoft Excel, Access, PowerPoint & Word capabilities - Experience drafting/reviewing vendor contracts and SOWs - Experience guiding complex projects through development