Senior Marketing Specialist

Blackhawk Network

(Pleasanton, California)
Full Time
Job Posting Details
About Blackhawk Network
Blackhawk Network, Inc. provides prepaid and payments products in the United States and Canada. It offers card-based financial solutions and third-party prepaid cards. Its products include the gift card mall with premium-branded retail gift cards, general-purpose gift cards, ticket and sports cards, telecommunications cards and phones, and prepayment reloadable debit cards.
Summary
This position supports the Advertising and Promotions Marketing Team in driving same store sales throughout our retail distribution partners to enhance Blackhawk Network’s position in the third-party prepaid card industry. This person would be responsible for developing and executing marketing and promotional strategies. This position is also responsible for client relations (internal/external), campaign development and strategy, project management, and implementation of pre/post project assessment. Key candidate is detailed and solution focused in looking to drive sales and create promotional tools that attract and retain Distribution and Card Partners alike.
Responsibilities
* Partner with manager to create, execute and measure the success of promotional campaigns including marketing plan and creative development, timelines, memos, program forecasting and budgeting and post event analysis. * Develop advertising and marketing materials for various gift card product categories and special projects as needed; handles legal review and approvals. * Provide marketing support to Marketing, BD and Distribution Sales teams with creating sales materials, presentations, creating and maintain Card and Distribution partner marketing calendars and updating trackers as well as other administrative assistance. * Assist in communicating with Card Partners, Distribution and clients on marketing programs, as needed. * Perform other duties as assigned by the Marketing Manager and/or Sr. Marketing Manager.
Ideal Candidate
* College graduate with marketing, communications and/or advertising emphasis. * 3-5 yrs. marketing and merchandising experience in retail; * Creative, resourceful and solutions-oriented * 2-4 yrs. experience working with retail clients, sales executives and account management. * Ability to work in an entrepreneurial atmosphere; must excel under pressure and with minimal supervision. * Demonstrated willingness to work as a member of a team and interface appropriately and effectively to accomplish departmental goals and objectives. * Must be detail oriented, and possess strong organization and time management skills. * Strong customer service skills with a client-focused orientation. * High degree of initiative and keen sense of urgency; Analytical skills needed. * Excellent verbal and written communication skills. * Computer literate with excellent skills in Word, Excel, PowerPoint, Outlook and Internet savvy; Background in graphics and design a plus.
Compensation and Working Conditions
Reports to Marketing Manager and/or Sr. Marketing Manager

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