eMarketing Manager

At Houghton Mifflin Harcourt, we aim to spark a lifelong love of learning in every individual we touch. It's not just our mission; it's our passion. As a global learning company, HMH specializes in pre-K–12 education content, services and cutting edge technology solutions for today’s changing landscape.

The eMarketing Manager is the technical marketing expert within the marketing department, responsible for providing a variety of essential marketing skills including website management, email marketing, graphic design and technical support for marketing programs.

**Technical Support and Website Content Management** * Manages Math Solutions Website * Creates graphics/images, and animation for the website and other projects as necessary * Implements any future social media, interaction, advertising, digital catalogs, and RSS feeds on website * Performs continuous maintenance and improvement of the content, design and technology of the website, with assistance from the IT department when necessary * Provides website quality control, trouble shooting and maintenance of smooth website navigation * Researches, suggests, and assists in implementing (with the help of the IT department), shopping cart options and Content Management System options (Back-end enhancements to the current website) * Performs backups and ensures user accessibility to the site * Provides Technical Support by working with programmers to troubleshoot website errors **Website Shopping Cart Implementation** * Manage "Math Solutions Bookstore" with outside vendor * Implementation of design user interface and integration of new products **Reporting / SEO/SEM / Analytics** * Optimizes website for search all engines * Performs regular analysis of website traffic and communicates trends to management on a monthly / as needed basis * Provides Search Engine Optimization * Creates online advertising programs (SEM - Search Engine Marketing) * Research online media to increase the efficiency of the companies marketing, advertising and promotional campaigns ***Marketing Email Campaigns**** - Manages and designs/produces email marketing campaigns with HMH, including: - direct marketing of publications - enrollment marketing - conference and event announcements - Sales and Client Relations emails - Blog and Catalog announcements - New email programs to be defined - Tracks and reports email response rates - Calculates ROI and prepare monthly Internet marketing campaign reports - Continues ongoing research of new email marketing software / programs - Keeps up to date with Email Marketing Standards / CAN-SPAM act **Math Solutions Blog** - Manages, designs, and works with outside vendor on content and on website - Maintains "Newsletter" Database list on a monthly basis **Web, design, and research support to various departments:** - Publications - Assists in maintenance and consistency of prices lists and products on print materials and website - Supports internet marketing of publications - Creation of online marketing advertisements - Supports direct marketing of publications - Creation of print marketing advertisements - Publications/Operations Support - Answers customer service emails/phone calls pertaining to web orders - Professional Development Team Support - Image creation - PowerPoint software assistance - Sales - Image creation - Web support/suggestions/input **General:** - Assist in company's Graphic / Web Design needs (working with the programs: Power Point, InDesign, Illustrator, Photoshop, Animation, and Video) **Supervisory Responsibilities:** - Manage outside consultants

**Knowledge, Skills and Experience:** - Bachelors in related field preferred - At least 4 years of prior job experience required, or equivalent - Knowledge of both Mac and PC Platforms - Expertise of HTML, CSS, Java Script - Hands-on experience building and managing web sites in Wordpress - Ability to design and develop emails using HTML, Web 2.0, 3.0 and other technologies - Multimedia technology knowledge - Experience in utilizing web SEO/SEM practices - Proficient in the following software programs: - Adobe Creative Suite - (Dreamweaver, Photoshop, Flash, Acrobat, InDesign, Illustrator) - Microsoft Office (Word, PowerPoint, Excel) **Physical Demands:** - Sedentary