U.S.Digital Manager/Sr. Manager, Retention Marketing

McDonald’s is the world’s leading global foodservice retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

McDonald's has bold plans to evolve the customer experience for the digital era, and the Global Digital team is at the center of this aggressive change. The US Digital team is leading the US’s effort to develop and orchestrate digital initiatives across every facet of our interactions with customers.

* Create our retention marketing strategy and * ambitions based on business KPIs and US Digital goals * Execute the near term and long term tactics * associated with this strategy * Create multi-year strategic plans in * accordance with product roadmap including how you will achieve audience growth * and other business KPIs * Execute and manage your team on the near * term and long term tactics associated with these strategic plans * Manage accountability across tactics, * strategy and KPIs with senior leadership in Digital and US Marketing * Work across internal and external partners * to engage, update and push McDonald’s forward to drive behavior and achieve 1:1 * customer relevance * Plan and execute marketing creative across * all channels: email, SMS/MMS and push * Consistently develop highly innovative customer * communications and contact strategies * Partner closely with several internal teams * such as Marketing, CRM, Customer Insights, Analytics, Media and Merchandising * Identify clear test plans and execute creative and program optimization across communications * Lead marketing requirements for McDonald’s CRM * data strategy roadmap * Develop customer acquisition and contact * strategies against emerging data strategy opportunities * Manage agencies and vendors to * deliver on time and budget * Ability to build and coach high * performing team

* 5+ years of experience developing and * executing email strategies at significant scale and complexity * 3+ years of experience managing a high-performing * team * Proven ability to develop highly impact * retention marketing plans * Experience in executing marketing * strategies in a matrixed environment * Exceptional knowledge of digital trends related * to retention marketing * Very strong communication skills, with the * ability to work in an ambiguous environment with proven experience working on * complex, large-scale, time-critical projects * Ability to influences others in a matrixed * environment