Marketing Specialist
Markit
(New York, New York)Markit is a leading global provider of financial information services. We provide products that enhance transparency, reduce risk and improve operational efficiency. Our customers include banks, hedge funds, asset managers, central banks, regulators, auditors, fund administrators and insurance companies.
Individual contributor who will work closely with the Director of Marketing to support the delivery of the marketing plan for the Processing business and firm’s loan franchise.
- Create and manage innovative, relevant and impactful marketing campaigns based on an understanding the financial services industry and customer behaviors and trends.
- Develop and execute integrated marketing plans that support and align with business objectives.
- Identify and articulate key strengths of the business and unique capabilities in all marketing materials. Ensure consistency of message to the relevant external market.
- Create and maintain sales presentations, collateral, thought leadership and promotional materials on relevant products and solutions for use across internal and external channels.
- Partner with product and sales to ensure marketing campaigns are contributing to a positive customer experience and provide sales with high-value lead opportunities.
- Work collaboratively with the broader marketing and communications team on the coordination of events, digital strategies and analyst/public relations.
- Analyze campaign performance and make recommendations for future enhancements.
- Experience with CRM and marketing automation platforms (salesforce.com and Pardot preferred)
Business Competencies
Education and experience
- Knowledge of the financial services industry
- 5+ years’ experience with a BA, BS or equivalent
Commercial awareness
- An understanding of global financial markets, current issues and competitive landscape
- Ability to negotiate contracts and foster relationships with key suppliers
Management requirements
- Credibility to influence and impress business and sales stakeholders
Personal Competencies
Personal impact
- Track record of driving excellence
- High level of creativity, ability to think “outside the box”
- Exceptional energy, drive and stamina
- Strong time management skills and ability to effectively multitask
- Strong work ethic
Communication
- High standard of verbal and written communication with internal and external audiences
- Solid presentation skills
- Savvy relationship building skills
Teamwork
- Ability to manage and prioritize multiple projects
- Strong team player able to manage and lead people through strong influencing and persuasive skills
Questions
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- Building and Executing Marketing Campaigns
- Commercial Awareness
- Time Management
- Marketing
- Public Relations
- Sales
- Sales Presentations
- Automation
- CRM
- Marketing Automation
- Pardot Marketing
- Salesforce.com
- Financial Services
- Marketing Materials
- Customer Experience

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