Senior Marketing/Business Development Manager

We deliver branding, strategy, and communications that win minds.

The Sr Marketing/Business Development Manager is responsible for developing new business and marketing strategies, which includes: prospecting, presentation development, proposal writing, communication of service offerings to prospective clients and collaboration with multi-discipline teams in accordance to agency guidelines.

The successful candidate must be able to convey a strategic message in a succinct manner, well organized, ability to multi-task and meet multiple deadlines.

• Manage the proposal process, from initial assessment of leads and opportunities through delivery of RFP responses, and all materials and logistics related to new business in a timely manner.
• Develop prospect lists, analyze opportunities and collaborate with account teams to transition new clients to the agency.
• Research prospective clients’ business and brand, understanding and communicating the business and marketing challenges of prospects.
• Leads or works in conjunction with the Sr VP, to cultivate prospects and build relationships, including interfacing with prospective and/or current clients, and presentation of agency services.
• Manage key marketing data integrated with Salesforce to forecast pipeline and analysis reporting
• Review and edit materials for compliance, messaging, completeness, and work closely with various staff on required formatting in a timely manner.
• Attends industry events to build company presence and generate qualified leads
• Assist in the execution of the annual marketing plan and budget
• Manages the company’s social media presence on Facebook, LinkedIn, Twitter
• Manages campaigns and systematic outreach with results metrics
• Maintains RFP database and new business presentations
• Updates and maintains agency website including copy and minor graphic updates
• Organize trade shows, and internal/external events, support internal marketing and training initiatives
• Provide guidance, leadership and category expertise to peers and peer groups.
• Conducts annual performance evaluations for assigned staff.
• Develop, mentor, and coach staff to while building/elevating skills sets
• Perform other duties as assigned.

• Bachelor’s degree in marketing, communications, business, or related field
• 6-8 years of experience in an agency or marketing organization
• Managerial experience
• Must be able to convey a strategic message in a succinct manner, well organized, ability to multi-task and meet multiple deadlines.
• Solid knowledge of the marketing and sales process, and developing professional relationships with prospects, nonprofit organizations preferred
• Exceptional written and oral communication skills, including preparation and delivery of presentations.
• Experience with CRM systems preferably Salesforce
• Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines, adapting with flexibility and a positive attitude to changing requirements and executing with quality and creativity.
• Proactive selling skills
• Analytical experience, especially in monitoring effectiveness versus defined metrics
• Effective public speaking skills (in both small and large groups)