Senior Manager, Paid Search (SEM)

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we’ve facilitated over 65 million loan requests, while becoming a household name. Today we do much more than mortgages. We are the #1 online marketplace in the US for consumers to comparison shop for mortgages, personal loans, credit cards, student loans, auto loans and insurance.

Develop strategies, oversee and executE initiatives to increase paid search traffic and revenue. Responsible for managing paid search campaigns around LendingTree products. This person will directly manage accounts, placements, ads and bidding under the direction of the team manager. He/she will also work with the product, creative, business intelligence and analytics teams to launch and track landing page conversion funnel and creative tests, while contributing to the overall direction and monetization of the assigned vertical markets.

* Full funnel search marketing: strategy, ads, bids, landing pages, & reporting. * Ownership of the structure, tactical direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space. * Run reporting and communication of results/ideas within the marketing and product teams. * Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed. * Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors’ impact on our volume, cost and performance in the paid search space. * Daily management of bids, spend and ROI. * Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams. * Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and URL), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms. * Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate. * Work closely with vendors to ensure appropriate support, and to keep abreast of product releases and new available features. * Conduct competitive analysis, prepare reports on findings, and share the results with others.

* Bachelor’s degree. * 3-5 years of experience executing and optimizing direct response campaigns with a proven ability to increase ROI. * Extensive experience running paid search campaigns on Google, Yahoo and Bing. * Advanced knowledge of Excel. * Working knowledge of 3rd party bid management tools and algorithms is a plus. * Strong analytical, communication and presentation skills. * Be self-motivated, able to execute on new ideas and see projects through start to finish. * Hard-working, creative and eager to learn and expand knowledge of online direct marketing.