Search Marketing Manager, Americas

Shutterstock

(New York, New York)
Full Time
Job Posting Details
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK), is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 100,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 80 million images and nearly 4 million video clips available.
Summary
We’re looking for a highly engaged team leader who truly understands what drives success for photographers, illustrators and filmmakers in the digital marketplace. You are someone who is results driven and thrives in an innovative high-energy environment.
Responsibilities
- Help lead all search engine marketing efforts in North, South, and Central America for all Shutterstock business units (Images, Video/Footage, Music, other) - Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns around the region - Responsible for market penetration and new customer acquisition using a mix of global search engines such as Google and Yahoo/Bing - Manage the SEM budget and allocate effectively within engines, campaigns, and keywords - Monitor and analyze competitor activity and marketplace trends and adjust plans accordingly - Use best practices and test-and-learn initiatives to optimize search engine performance - Drive profitability via growth, optimization, creative testing and landing page testing - Responsible for writing copy for all text based search ads - Share learnings throughout the organization and foster a collaborative learning environment
Ideal Candidate
- Bachelor’s degree in Marketing, Economics, Mathematics, or Statistics preferred - 3-years’ working in a results-driven marketing environment with some experience in marketing B2B products and services (preferably with online subscription products). A diverse marketing background, preferably with international SEM experience is a plus - Advanced skills in Excel required - Experience with A/B and Multivariate testing required - Excellent analytical, quantitative, organizational, and prioritization skills - Experience working along agile product development a plus - Self-directed and enthusiastic team player - Working knowledge of SQL, HTML/CSS/JS a plus **Preferred Qualifications** - Bi-lingual with fluency in Spanish along with English preferred - Basic knowledge of Search Engine Optimization a plus

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