Director of Loyalty Marketing

Kabam, Inc. (“Kabam”) creates, develops, and publishes massively multiplayer games that are available to a global audience on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore.

Reporting into the Vice President, Lifecycle Marketing, the Director of Loyalty Marketing will provide thought leadership, business judgment, and analytical insight to support customer loyalty initiatives across Kabam. You have a deep passion for all things customer loyalty and the experience to drive initiatives from conception to completion. You have a hunger to drive strategic and operational innovation based on analytical rigor and the ability to get things done in a multi-stakeholder environment. This position will work very closely with teams across Kabam, including Central Services, Business Intelligence, Game teams, Consumer Insights, Customer Service & Community, Legal, etc.

**Team:** * At Kabam, we are motivated by a passion for gaming and delivering a customer experience that exceeds the expectations of our players. The Lifecycle Marketing team is responsible for creating and driving industry-leading marketing programs and communications that deliver a great Kabam experience, whether it is through engaging email and push communications, top-notch customer service or a loyalty program for our VIP customers. The Lifecycle Marketing team is based in San Francisco but collaborates with teams located across all of Kabam’s global locations. **Day to Day:** * Bring best-in-class loyalty expertise to Lifecycle Marketing and Kabam overall and apply that knowledge to the mobile gaming industry. * Drive strategic planning sessions with Game Studio leaders in San Francisco, Los Angeles, Vancouver, and Beijing to define customer experiences and programs. * Provide end-to-end leadership of loyalty initiatives from requirements definition to deployment, along with issue and risk management. * Develop compelling, insightful recommendations based on quality data analysis and lead execution against recommendations quickly and accurately. * Manage the distribution of loyalty metrics and status to executive stakeholders. **Career Progression:** * Someone who excels in this role can look forward to increased responsibility within the Lifecycle Marketing team as well as influencing across the organization.

**Education:** * BA/BS required. MBA preferred **Years Experience:** * 7+ years of marketing experience, with specific experience developing and managing loyalty marketing programs, including VIP experiences **Must Have Experience:** * Strong organizational skills and the ability to multi-task in a fast-paced and dynamic environment. * Strong communication skills, both written and verbal, and comfortable in communicating with partners and with all levels of management, both internal and external. * Ability to handle large data sets and fairly complex analyses with minimal supervision. * High level of proficiency in Microsoft Office and Google products. * Self-starter who is flexible, can manage through ambiguity, and is comfortable working in an entrepreneurial environment within a larger organization. **Relocation:** * We will assist with relocation for the right candidate.