Senior Manager of Marketing Operations

Intacct is 100% invested in meeting the needs of financial professionals, 100% focused on customer success, and 100% committed to the cloud. That’s who we are, and always will be. More than 11,000 organizations rely on Intacct’s best-in-class cloud ERP software to deliver the efficiencies and insights that keep them on the fast track of growth, from their first million to their first billion, and beyond.

The Senior Manager, Marketing Operations will develop and implement creative solutions to marketing’s operational requirements and challenges. As a hands-on operational leader, and day-to-day manager, you will lead a team to work collaboratively with sales, marketing and other cross-functional teams. As a marketing leader, you will build, evangelize, and deliver a world-class marketing operations fiction to support our sales and marketing teams to further accelerate our growth.

* Responsible for day to day management of the Marketing Operations team, delivering on marketing programs, database maintenance and reporting. * Strategic and tactical oversight of Marketo and the interactions with other integrated systems such as Salesforce, predictive scoring solutions, data sources, BI, etc. * Lead the definition and creation of best practices, maintenance of campaigns, programs, drip and nurture programs, lead scoring, data integrity, etc. * Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversation rates * Provide leadership in defining, mapping, and documenting key marketing processes. * Effective manage a variety of technology, data, and service vendors * Provide exemplary services to internal customer such as sales, marketing, executives and others. * Improve and optimizing marketing automation programs and workflows to meet business demands * Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including channel metrics, lead distribution, opportunity stages, pipeline contribution, and profitability of MQLs * Evaluate new technologies and add-on applications to improve and optimize marketing team performance

* BA or BS degree in marketing, business or related field * 5+ years of progressive career experience and hands-on execution in marketing automation / operations / analytics * Advanced user of Marketo and Salesforce or related systems * Demonstrated ability of leading and managing high performing teams * High attention to detail, well organized, and able to manage multiple projects simultaneously * Experience in the use of business analytics, key performance indicators and dashboards. * Deep understanding of marketing automation strategies and testing methodologies * Strong analytical skills and ability to translate complex data sets into concrete business recommendations for marketing and sales leadership, with the goal to optimize revenue-generating investments * Understanding of data mining, data warehousing, business intelligence, and lead management processes and technologies * Proven success building B2B marketing funnels, scaling profitable demand, optimizing lead handoff processes, and exceeding ROI targets at a growing startup * Familiarity with HTML, CSS and JavaScript