Director of Global Marketing Operations

LogRhythm, a leader in security intelligence and analytics, empowers organizations around the globe to rapidly detect, respond to and neutralize damaging cyber threats. The company’s award-winning platform unifies next-generation SIEM, log management, network and endpoint forensics and advanced security analytics.

LogRhythm is seeking an experienced professional to lead the company’s global marketing operations and analytics. This role will be responsible for the strategy, design, execution, and operations of our lead management processes and systems, marketing automation solutions, marketing databases, and reporting and analytics. The ideal candidate possesses a balanced blend of strategic thinking, marketing acumen, operations expertise, and leadership. The Director of Global Marketing Operations will be responsible for ensuring the optimal implementation and operation of a best-in-class “martech stack” that aligns with and supports the company’s near-term and long-term marketing strategy for developing a roadmap to deliver on that vision and for delivering and evolving marketing analytics in support of operational excellence. This individual has a passion for data, metrics and reporting, and excels in driving predictability, scalability, and efficiency in operations. This is a hands-on role and candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels.

* Support strong sales and marketing coordination with initiatives and processes that ensure effective lead management, high lead quality, high data quality, and tools and templates, all in alignment with overall strategy. * Manage all of marketing operations and systems, including lead management processes and metrics, lead scoring, lead nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans, and alignment with sales operations. * Actively monitor, analyze and report on the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity. * Ensure availability and delivery of optimal marketing metrics, including dashboards and reports to measure and track performance of the marketing organization. * Ensure Marketing leadership has access to ongoing analysis for marketing investments, pipeline impact and goal setting. * Drive marketing application and database strategy: analyze gaps in our data, contact acquisition strategy, and practices that ensure data quality and measure database health. Develop new ways to analyze data to guide marketing investments. * Develop and maintain a multi-year roadmap and strategy that ensures a best-in-class “martech stack” that supports and aligns with the company’s evolving sales and marketing strategy. * Manage the Marketing Operations’ global team. Provide active management, mentoring and career development, and promote best practices and operational excellence across the team. * Ensure robust cross functional coordination and collaboration with supporting parts of the business, including IT/IS, Sales, Sales Operations, CRM and Finance.

* 10+ years’ experience in marketing – with at least 4 years of marketing operations experience in global B2B software with a focus on lead management processes, marketing systems and analytics. * Proven ability to define and implement strategic vision/direction for marketing operations. * Results-driven with demonstrated ability to analyze quantitative data to drive improvement to program effectiveness, ROI, pipeline/funnel velocity and conversion rates. Ability to problem solve, identify critical obstacles and address fundamental systemic and operational issues to accelerate results. Continuous improvement orientation. * Experience developing new processes, frameworks and models and rolling them out across a global organization. * Ability to develop and implement technology plans that align with broader business strategy and objectives. * Deep expertise with marketing automation, marketing analytics tools and CRM solutions, including Marketo and Salesforce.com. * Exceptional team player, collaborator and influencer with proven ability to drive change through ideas, cross-organizational relationships and action. * Ability to think strategically while maintaining critical attention to detail and execution. Ability and willingness to be a hands-on leader and mentor. * Budget management experience and financial analysis skills. * BA/BS; MBA or MS desired but not required