Marketing Automation Manager

CARFAX is the vehicle history expert for used car buyers, sellers and the automotive industry. CARFAX created the Vehicle History Report in 1986 and continues to develop innovative services – like CARFAX Used Car Listings and the myCarfax app, a virtual garage, that make it easier to buy, sell and own a used car. We maintain a database comprising over 14 billion vehicle history records from more than 92,000 sources worldwide, adding new sources, and more records, daily.

As a Marketing Automation Manager at CARFAX you will play a key role in defining and driving marketing operation processes. You will manage our marketing automation tool, Marketo, and partner with the demand generation and customer retention teams to support the acquisition and ongoing retention of our dealer customers. If you’re someone who is well-versed in marketing automation and excited about the idea of implementing a marketing automation-engine at an innovative.

* Develop the foundation within Marketo, including lifecycle models, lead scoring and processes that align to the Sirius Decisions Waterfall. * Work closely with Salesforce.com team to implement seamless lead-to-win process that provides visibility into marketing impact on sales pipeline. * Build and implement closed loop reporting that allows Dealer Marketing and management to measure campaign results and help to optimize them in the future. * Develop emails, landing pages and automated nurture programs in support of demand gen and retention efforts. * Create various dashboards for senior management including lead management and campaign performance dashboards. * Continuously improve our marketing automation processes and drive the Marketo roadmap, from data cleansing to predictive analytics and program management. * Work with marketing team to develop testing plan and monitor results to ensure maximum return on campaign efforts. * Influence marketing programs to maximize demand generation and opportunities for the sales teams.

* 3+ years marketing automation experience w/ tools such as Marketo, Eloqua, Hubspot, Pardot, etc. * 3+ years working in a B2B marketing department * 1+ years working with Salesforce.com applications * HTML and velocity scripting skills preferred * Strong project management/organizational skills with the ability to successfully manage multiple projects simultaneously for different teams targeting different audiences. * Ability to deliver under tight deadlines without sacrificing detail or quality. * Ability to coordinate across various departments with a demonstrated collaborative approach when working with internal clients and our design team. * Strong analytical skills with demonstrated experience with reporting and data analysis, including mastery of Microsoft Excel. * Demonstrated experience utilizing qualitative and quantitative metrics to manage programs in order to drive revenue, conversion, sales and other marketing goals. * Bachelor’s degree in Marketing or related discipline