Energy Efficiency Marketing Manager

ICF International

(Philadelphia, Pennsylvania)
Full Time Travel Required
Job Posting Details
About ICF International
CF International (NASDAQ:ICFI) provides professional services and technology solutions that deliver beneficial impact in areas critical to the world's future.
Summary
As a member of the Commercial Energy Division, the Marketing Communications Manager will lead the planning, development, and implementation of communications strategies and activities to support our energy efficiency efforts with utility and government clients across the country. On a daily basis we help our clients and communities use less energy, save money and help the environment through the development, implementation and refinement of sound marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This position will be based in our Philadelphia, PA and will involve coordination with other ICF teams in Fairfax, VA; Washington, DC; Columbia, MD; as well as teams based throughout the US to serve our many clients. Travel is required. Qualifications
Responsibilities
* Managing the marketing of residential and commercial and industrial energy efficiency programs for utilities located in Pennsylvania and the Mid-Atlantic region. * Working directly with clients and supervising the ICF team to develop and implement marketing and communications plans to educate residential and commercial and industrial customers about energy efficiency and drive participation in energy efficiency programs. * Working with ICF Creative Services team to fulfill the development of on- and offline-marketing materials including web sites, direct mailers, brochures, testimonials, technical fact sheets, incentive applications forms, email and direct mail campaigns, trade ally newsletters, advertising campaigns, posters, display materials, etc. * Managing the review and approval process for marketing materials and plans, including working across the organization to deploy efforts (IT, program management, client, legal). * Working with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc. * Managing the execution of digital and interactive communication strategies. * Providing media relations support, including writing press releases, working with client and media contacts, building relationships with local press, and monitoring and flagging important news stories, trends. * Developing project budgets and revenue forecasts, and managing project budgets. * Preparing monthly reports on activities and results of the marketing program. * Developing and executing business growth strategies, including marketing to potential clients and responding to RFPs.
Ideal Candidate
* BS Degree * 8+ yrs of working experience in marketing, public relations, communications, social marketing, or related field. * 5+ yrs experience working in a marketing, advertising, public relations agency or consulting environment. * Willingness to travel. **Preferred Skills/Experience:** * Interest in and commitment to energy efficiency, the environment, and sustainable living, including understanding of energy optimization programs and experience working on energy and/or energy efficiency efforts. * Experience should include implementing marketing communications plans, with the ability to manage and execute public relations, collateral development, advertising, and social media projects. * Experience with clients within any of the following sectors: energy efficiency; utility; construction, real estate, architecture and engineering industries. * Experience working with providers of energy efficiency services for commercial or residential markets. **Professional Skills:** * Excellent verbal, interpersonal and written communication skills. * History of positive client relationships. * Strong command of financial management and ability to stretch a limited marketing budget for maximum effectiveness. * Creative thinker with a positive attitude who enjoys a challenge and finding solutions. * Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines and priorities. * Ability to work independently, seek help as needed and contribute to team and company culture. * Working knowledge of computer and online tools, including Outlook, Excel, PowerPoint, and social networking sites

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.