Marketing Coordinator

TWO MEN AND A TRUCK® is the largest franchised moving company both in the United States and internationally. Currently there are more than 330 locations and 2,100 trucks worldwide. The company has seen consistent monthly growth since December 2009 and more than 70 consecutive months of growth. Throughout its fast-growing history, it has remained steadfast in its approach to high-touch quality service, which is illustrated by an impressive 96% customer referral rate.

The Marketing Coordinator is responsible for developing, implementing and overseeing the sales and marketing plans for the TWO MEN AND A TRUCK® franchise with the objective of promoting all products and services both internally and externally to grow revenue.

* Assesses marketing opportunities and target markets * Manages time effectively for Grassroots Marketing * Active member in the Chamber of Commerce and other network groups as a representative of TWO MEN AND A TRUCK® * Participates in National Cause Marketing Campaigns (i.e. Movers for Moms, Movers for Mutts, etc.) with minimum of two each year * Research fresh and new Facebook post ideas and execute * Manages and responds to all online reviews * Monitors Mindstream paid per click leads and performance * Oversees and updates website * Coordinates all orders for promotional print materials and give-away items with vendor * Develops, implements and reviews marketing plan; Tracks marketing plan goals * Tracks and evaluates lead sources through various tools * Tracks and reports financial results/impact of all marketing initiatives; Measures return on investment * Places and tracks all radio, television, and print advertising including yellow page ads * Develops print materials/advertisements * Reviews and edits all external communication * Initiates and develops relationships with apartment/condo/senior communities, local realtors, mortgage agencies, and other potential customers; sets up regular visit schedule for these customers * Develops, distributes and tracks all media releases * Evaluates, documents and coordinates all donation requests and community involvement; Documents resulting PR * Develops PR calendar and seeks new PR opportunities * Coordinates and attends networking events and trade shows * Coordinate bi-annual competitor mystery shop * Communicates marketing initiatives and information to staff; Trains staff on effective use of marketing materials

* General knowledge of TWO MEN AND A TRUCK® system and practices * Familiar with standard concepts, practices and procedures within the Marketing field * Highly creative and motivated * Demonstrated leadership capabilities; proven ability to coach and develop sales representatives * Ability to work independently * Friendly, professional personality * Exceptional oral and written communication skills; comfortable with public speaking and persuasive in sales situations * Excellent organizational skills; must be able to multi-task under time constraints * Must be proficient with the following Microsoft applications: * Word * Excel * Power Point * Publisher * Outlook