Product Marketing Manager

Henry Schein, Inc.

(American Fork, Utah)
Full Time
Job Posting Details
About Henry Schein, Inc.
Henry Schein, Inc. is the world's largest provider of health care products and services to office-based dental, animal health and medical practitioners. The Company also serves dental laboratories, government and institutional health care clinics, and other alternate care sites. A FORTUNE 500® Company and a member of the S&P 500® and NASDAQ 100® Indices, Henry Schein employs more than 18,000 Team Schein Members and serves more than one million customers.
Summary
The Product Marketing Manager (PMM) is a member of the product management team who drives product marketing efforts for rich and thin client software for the dental industry. The PMM manages the launch, positioning, lead generation, and marketing strategy for the product(s). In addition, the PMM plays a key role in defining the product strategy to meet market dynamics. The PMM produces documents to guide program marketing, including MRDs, positioning docs, launch plans, and competitive briefs.
Responsibilities
* Creates and maintains product/market requirement documents, white papers, launch plans to successfully launch new software, software updates, and software as a service. Understands how current customers are benefiting from the product and leverages this information to further sales efforts in terms of case studies, sales training, referrals, and collateral. * Collaborates with cross-functional organizations (marketing, product management, sales, education, and training) in creating go-to-market campaigns, programs, and assets. Serves as a thought leader for interactive marketing with presentations, written content and online activity * Assists in setting marketing campaign goals and define metrics for measurement. Builds sales tools to help the channel develop and drive sales. Enables sales channels to present and understand product positioning. * Provides subject matter expertise and messaging input for all key campaign assets, customer facing promotional materials, internal content, and sales enablement tools. Requires deep understanding of product functionality and ability to present product demo of features. * Works with Product Management and Marketing to deliver sales collateral, including presentations, data sheets, white papers, Web site content, webinars, seminars, and customer success stories. * Works with the Product Manager to develop positioning based on a clear understanding of the customer needs, product differentiators, and competitive landscape. * Provides feedback into and influence product management to help guide and extend the product to capture even more and larger markets. * Participates in special projects and performs other duties as required. * **In addition to the essential duties and responsibilities listed above, all positions are also responsible for:** * Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures including WorldWide Business Standards. * Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments.
Ideal Candidate
**Experience:** * Minimum 3 years product marketing experience in software or software-as-a-service field. Proven track record of success in a variety of projects from product introduction and launches to successful demand generation and awareness campaigns. Must be able to demonstrate measurable results from their influence in the program. * Preference will be given to candidates with a proven track record for sustained revenue growth of $200 mm product lines in competitive markets. **Specialized Knowledge and Skills:** * Creative, out of the box marketing thinker. * Foundation in technology (software) with experience in healthcare. * Success in working with cross-functional teams, strong work ethic, initiative and drive to excel. * Excellent interpersonal, oral and written communication skills. * Proven ability to grasp technical concepts very quickly. * Must be highly motivated and driven individual who is passionate about what they do.

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.