Director of Marketing

Heartland Financial USA, Inc. is a $5.9 billion multibank holding company offering uniquely different banking solutions for business and personal clients.

The Director of Marketing creates and executes marketing strategies and plans at both the company and subsidiary levels to increase profitability of new and existing products and services. The Marketing Director is responsible for pricing policies, market development and gathering, analyzing and utilizing data and market research. This role also manages all advertising and marketing communication activities towards the achievement of company and subsidiary performance, market share, and goals and objectives. Responsibilities: - Develops and recommends company’s marketing policies and procedures. - Establishes annual strategic marketing plan and budget to achieve corporate objectives for products, services, penetration and overall balanced profitability and growth. - Coordinates, develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives at both the company and subsidiary level. - Develops, implements and manages marketing operating budgets at both company and subsidiary levels making changes when appropriate. - Coordinates with the company and subsidiaries to identify marketing support requirements for the achievements of all sales and profitability objectives. - Oversees advertising and promotional strategies to ensure coordinated efforts among subsidiaries. - Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimizes effects of competitive activity at both the company and subsidiary levels. - Plans and oversees advertising and promotion activities including print, online, digital media, and direct mail. - Evaluates, recommends and assists in the development of distribution channel development programs. - Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services. - Serves as liaison with outside agencies on major promotional campaigns. - Oversees development and production of promotional and collateral materials. - Serves on the Product Development Committee and supports the development of new products and services, the preparation of cost/benefit analyses, and if appropriate, the tests of these new products and services. - Performs marketing testing, customer survey and basic market research activities. Analyzes data and interprets results of studies, recommends courses of action as appropriate and adjusts marketing strategy to meet changing market and competitive conditions. - Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share and profitability. - Monitors and controls cost effectiveness of various marketing programs and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. - Monitors and maintains an awareness of competitive products and services and marketing activities in subsidiaries’ markets and nationwide. - Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities. - Established and maintains relationships with industry influencers and key community and strategic partners. - Establishes and maintains a consistent corporate brand image throughout all product lines, promotional materials, and events. This position does have supervisory responsibilities. - Minimal travel required.

- Bachelor’s Degree in Business with emphasis in Marketing. - Advanced degree preferred. - 10+ years of proven success in marketing with marketing strategy and execution - Proven experience leading highly successful teams - Knowledge of Microsoft Office, Excel and Outlook - Knowledge of graphic and database tools - Strong attention to detail - Strong creative and artistic abilities - Ability to speak in and understand marketing and technological terms - Strong digital marketing skills and online strategy development - Proven ability to measure marketing results - Banking experience a plus. - Valid Drivers License