Digital Marketing Specialist

Gannett

(Melbourne, Florida)
Full Time
Job Posting Details
About Gannett
Gannett is a leading media and marketing company with unparalleled local-to-national reach, successfully connecting consumers, communities and businesses. With the iconic USA TODAY, 109 strong local media organizations in 34 states and Guam, more than 150 local news brands online in the U.K., and ReachLocal, a digital marketing company, we provide rich content through hundreds of outstanding affiliated digital, mobile and print products.
Summary
This Digital Marketing Specialist will serve as the digital expert to our sales teams in the application of our portfolio of digital and mobile products and applications, such as SEO/SEM, social media marketing and web site design, and much more, to enable them to market advertising solutions to regional client accounts that make decisions locally.
Responsibilities
* Grow market share within a designated account list through the combination of acquiring new business and increasing current client spend while increasing client satisfaction. * Maintains and grows account base. Develops and delivers ideas/solutions to grow market share within an existing customer base. Delivers and obtains long term commitments and campaigns. * Utilizes sales tools and research to articulate value of Company offerings. * Sells print and digital business offerings and demonstrates an understanding of these products and is able to articulate our products and their value propositions to customers. * Utilizes a CRM system to manage day-to-day activities and stay abreast of details that require urgent attention. * Partners with Client Solutions/Market Development, Key Account Digital Specialist and Account Manager(s) on day-to-day activities within account base. Works with all internal departments and vertical specialists. * Works to build consensus with sales support, sales management, vertical specialists and other internal departments regarding strategy and execution of results oriented advertising plans.
Ideal Candidate
* Bachelor’s Degree or equivalent years of experience in field maybe considered in lieu of degree * Extensive knowledge of digital/multimedia platforms * Strong influential/ leaderships skills * Minimum 3-4 years digital sales experience * CRM experience required (Salesforce.com or other) * Excellent communication, presentation, organization, and analytical skills
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

Competitive compensation. Comprehensive Health, Dental and Vision coverage. Life Insurance. 401(K) Saving Plan. Paid Time Off. Paid Company Holidays.

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