Marketing Analytics Manager

Workday, Inc. is an on-demand (cloud-based) financial management and human capital management software vendor.

A key member of the Marketing Operations & Analytics team at Workday, the Marketing Analytics Manager is responsible for providing data-driven actionable insights to various business stakeholders through operational reporting dashboards designed by synthesizing business knowledge and leveraging data from marketing automation and CRM platforms. Reporting to the Director of Marketing Data Strategy and Analytics, this individual through summarization and presentation of the findings will help drive an understanding of global marketing effectiveness and pipeline contribution across the organization. Specifically, the Marketing Analytics Manager will support the corporate events team to drive event-specific analysis that will enable more effective pre-event targeting, post-event follow-up, and continual program improvements.

* Define the frameworks for measuring, reporting and analyzing global marketing events results including marketing ROI and attribution. * Assist with the QBR and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making. * Leverage multiple sales and marketing data sources from data warehouse and data analysis tools to manage data mining/extraction for the analysis of marketing campaigns, strategic events, and sales pipeline. Synthesize results and provide actionable insights to global business stakeholders. * Lead the conceptualization and execution of ad-hoc marketing performance reports and data projects in MS Excel/Access and MySQL/SQL. * Collaborate with the marketing BI and IT teams to drive the implementation of the global marketing performance reports and dashboards by leveraging the sales/marketing data warehouse and BI tool. * Create and manage operational reports/dashboards in Marketo and Salesforce.com to track the effectiveness of cross-channel marketing campaigns and events. * Assist with monitoring the integrity of the marketing database. Recommend and implement process improvements for automated data validation/normalization in Marketo. * Partner with the marketing automation team to analyze data for segmentation that will help global campaign managers design targeted campaigns and optimize spend.

* 2+ years of experience working with large datasets in different formats such as .csv, Excel, Access. Proficiency in MySQL/SQL and ability to create data models is required. * 3+ years of experience in a marketing reporting & analytics function analyzing marketing data and producing standard/ad-hoc reports for performance tracking and decision-making. * 2+ years of experience with Salesforce.com; demonstrated understanding of CRM concepts such as lead management and pipeline. * Strong understanding of the B-to-B sales & marketing function and how its success can be measured. Understanding of the SiriusDecisions Demand Waterfall is highly desired. * Proven experience identifying, building, and publishing marketing key performance metrics. * Advanced knowledge of Microsoft Excel including pivot tables, formulas, formatting, charts and importing/exporting data. * Excellent oral and written communication skills for translating data insights into concise and insightful executive summaries and presentations. * Ability to juggle multiple projects and organize time effectively. Project management experience highly desired. * Demonstrated ability to work collaboratively in a team structure. * Bachelor’s degree required in business, finance, marketing, sciences or related field.