Director, Integrated Marketing

Fullscreen Media

(New York, New York)
Full Time
Job Posting Details
About Fullscreen Media
Fullscreen Media is a global leader in social-first entertainment experiences serving creators, brands and consumers. Fullscreen Media is comprised of three key businesses: Fullscreen Creator Network is the biggest network empowering creators through a variety of services, from audience development and programming support to management, content production and merchandising.
Summary
The ideal candidate will have a background working at women’s digital brands, strong experience in beauty and CPG, and a passion for and knowledge of digital video entertainment specifically across YouTube, Facebook, and Instagram. A successful candidate must be confident interfacing with individuals of all levels, both internally and externally, leading internal brainstorms and working in a fast-paced environment that often involves juggling multiple priorities. This role is based in New York, NY.
Responsibilities
* Supervise integrated marketing staff and manage day-to-day workload of the team, including brainstorming, proposal strategy and program execution * Work closely with VP, Integrated Marketing to strategize best in class marketing strategies, pitches, and category presentations * Develop custom marketing ideas in response to RFPs and on a pro-active basis using innovative digital solutions and leveraging the Fullscreen audience and creators * Participate and lead daily brainstorming sessions with sales, creative, and account management teams to build client solutions * Maintain an in-depth working knowledge of the Fullscreen Creators, audience, and products * Partner with Fullscreen talent to create ground-breaking custom content programming * Develop category positioning, presentations, & partnerships for assigned category verticals * Develop stellar presentations which clearly communicate marketing strategy and campaign ideas * Partner with Sales to pitch programs to clients * Collaborate with digital, creative, experiential, and other teams and constituencies to ensure seamless implementation of sold programs * Develop overall marketing strategy for assigned advertising verticals * Stay on top of industry trends, events, new technologies, unique opportunities * Take responsibility for project timelines and program deadlines * Ensure that all projects are executed within or under budget * Partner with the activation to smoothly transition and kick off content programs
Ideal Candidate
* 7+ years of building cross-platform digital marketing programs * Experience managing a team of at least 3 marketers * Excellent copywriting and proposal writing skills * Stellar interpersonal communication and collaboration skills * Strong content / creative development experience * Strong execution and production knowledge * Strategic, creative thinker with the ability to turn ideas into holistic social content programs * Excellent writing and presentation skills – both in structure and content * Strong attention to detail, organized and good management skills * Must be a self-starter * High energy individual who thrives in a fast paced environment * Ability to work well with different personalities and within a team setting * Ability to manage multiple projects and deadlines
Compensation and Working Conditions
Benefits Benefits included

Working Conditions

Flexible dress code Kitchen stocked with snacks Pet Insurance Catered meal on Fridays Health, dental and vision benefits 401(k) with a company match Generous paid time off each year Both paid maternity time and paid paternity time

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