Communications Manager

Era Living

(Seattle, Washington)
Full Time
Job Posting Details
About Era Living
Era Living offers eight premier retirement communities in the Seattle and greater Seattle area. Enjoy a warm and vibrant lifestyle, a vast array of amenities, chef-prepared meals, rich programming, and exceptional Independent Living and Assisted Living care, as well as Skilled Nursing and Memory Care at select communities.
Responsibilities
Responsibilities include: - Create, develop, and implement external and internal communications programs that describe and promote the organization in an engaging, inspiring, and informative way across many channels. - Develop and manage aspects of content driven marketing-communications, including: - Online social media, blog, digital opportunities; - Email direct marketing, customer journey campaigns, internal newsletter, etc.; - Public Relations media story conceptualization, press releases, outreach, content development and placement, spokesperson as needed; - Community Liaison support executive leadership with speech preparation, identification of key events, and attend industry events as needed. - Provide training to leaders and residents at Era Living communities to deepen engagement in social media and other online opportunities for communication. - Define, measure, and report metrics with corporate Director of Marketing and leadership team. - Manage the organization's online reputation. - Other job activities include website management, collateral support, and some marketing administrative projects. - Additional duties as assigned.
Ideal Candidate
Requirements Experience and Qualifications: - Bachelor's degree in communications, marketing, journalism or related field. - 5+ years of experience developing and maintaining content-driven campaigns across platforms web, social, and traditional media. - 2+ years of experience in email marketing. - Ability to demonstrate strong knowledge and understanding of current trends in digital and social media. - Passionate about digital and social media. - Confident communicator, relationship builder, and presenter. - Strong writing, editing, proofreading, and professional publishing skills. - Excellent organizational, planning, and project management skills. - Highly creative with ideas and execution. - Meticulous attention to detail. - Positive and professional approach. Additionally: - Salesforce or Microsoft Dynamics working knowledge is a plus. - Experience with marketing automations platforms (e.g. ExactTarget, Hubspot, or Marketo) is a plus. - Proficiency in Google Analytics and ability to track and measure ROI is a plus.

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