Communications Manager

Era Living offers eight premier retirement communities in the Seattle and greater Seattle area. Enjoy a warm and vibrant lifestyle, a vast array of amenities, chef-prepared meals, rich programming, and exceptional Independent Living and Assisted Living care, as well as Skilled Nursing and Memory Care at select communities.

Responsibilities include:

• Create, develop, and implement external and internal communications programs that describe and promote the organization in an engaging, inspiring, and informative way across many channels.
• Develop and manage aspects of content driven marketing-communications, including:
  • Online social media, blog, digital opportunities;
  • Email direct marketing, customer journey campaigns, internal newsletter, etc.;
  • Public Relations media story conceptualization, press releases, outreach, content development and placement, spokesperson as needed;
  • Community Liaison support executive leadership with speech preparation, identification of key events, and attend industry events as needed.
• Provide training to leaders and residents at Era Living communities to deepen engagement in social media and other online opportunities for communication.
• Define, measure, and report metrics with corporate Director of Marketing and leadership team.
• Manage the organization's online reputation.
• Other job activities include website management, collateral support, and some marketing administrative projects.
• Additional duties as assigned.

Requirements

Experience and Qualifications:

• Bachelor's degree in communications, marketing, journalism or related field.
• 5+ years of experience developing and maintaining content-driven campaigns across platforms web, social, and traditional media.
• 2+ years of experience in email marketing.
• Ability to demonstrate strong knowledge and understanding of current trends in digital and social media.
• Passionate about digital and social media.
• Confident communicator, relationship builder, and presenter.
• Strong writing, editing, proofreading, and professional publishing skills.
• Excellent organizational, planning, and project management skills.
• Highly creative with ideas and execution.
• Meticulous attention to detail.
• Positive and professional approach.

Additionally:

• Salesforce or Microsoft Dynamics working knowledge is a plus.
• Experience with marketing automations platforms (e.g. ExactTarget, Hubspot, or Marketo) is a plus.
• Proficiency in Google Analytics and ability to track and measure ROI is a plus.