Senior Assistant Brand Manager

e.biT Consulting is a boutique-style IT Staffing Company specializing in contract, contract-to-hire, and direct placement opportunities. Our focus is understanding your technology, business, environment and company culture, in order to best identify the right fit between our candidates and your staffing needs.

The Senior Assistant Brand Manager is a general management role with P&L responsibility. He/she is accountable for managing the short-term and long-term profitability for assigned product categories and responsible for the development of strategic business and marketing plans to achieve segment volume, pricing, profit and share objectives. In addition, a Senior Assistant Brand Manager is responsible for leading cross functional teams in the planning, execution and analysis of business initiatives essential to the business, and can oversee pricing and trade strategy and execution, management of their product portfolio, lead key innovation and growth projects, and develop product branding, positioning and market segmentation within their category of responsibility. The Senior Assistant Brand Manager will be a "Brand Steward” and ensure all communications and initiatives are implemented in accordance with the brand goals and objectives.

* Business Segment Performance and Accountability * Accountable for one or more product/category P&Ls, driving key initiatives to improve profitability down to EBIT * Responsible for the development and achievement of business objectives and marketing plans for assigned category/brands * Seamlessly execute marketing plans and key initiatives to deliver against brand, financial and share objectives * Monitor performance against business plans and key initiatives * Reforecast results on a monthly basis, reporting on variances and making recommendations to maximize business segment performance * Proactively work with Sales and Demand Planning to ensure monthly forecast accuracy * Build and Protect Long-Term Brand Equity * Use insights to drive brand activity, new products, strategies, and thought leadership * Develop a clear brand vision, positioning, promise, goals and strategy * Build and communicate brand value to justify selling and retail prices * Measure performance and implement improvement measures to achieve desired experience * Pricing and Trade Promotion Management * Develop and optimize portfolio pricing architectures and strategies by channel, considering margin expectations and share goals, trade spend, competition, consumer and cost trends and retail prices * Lead category/product price increase initiatives to support pricing strategies, profitability targets and share objectives * Lead the development of specific customer pricing and trade promotion programs and strategies * Budget and provide guidance on trade spend by channel * Improve the ROI of trade promotion spending * Market/channel strategy and planning process * Develop market/channel strategies and brand plans that create a sustainable competitive advantage for our firm * Utilize Nielsen data and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies * Identify and align resources around key initiatives to support market/channel strategies and plans * Innovation and Product Portfolio Management * Lead the development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance * Manage the product portfolio and make recommendations on A&P and trade investment levels in accordance to the portfolio strategy, stage in the product life cycle, goals and objectives * Messaging/Sales Tools * Budget, create and execute advertising and promotional programs to drive awareness, trial and loyalty * Direct agency partners and manage internal resources in the development of advertising, promotional vehicles, POS, sales collateral and PR. * Balance national spending versus regional/customer programs and manage to the budgeted advertising levels * Design and provide tools to Sales that clearly communicate a point of difference and ensure that a consistent message is conveyed in the market

**Minimum Position Qualifications** * Education: Bachelor's degree required, MBA preferred * Experience: Minimum of 5 years of experience, preferably in consumer packaged goods/product marketing **Knowledge, Skills And Abilities** * Passion for inspiring consumers and building strong brands * Well-rounded business acumen with proven skills in marketing and general business management * Strategic mindset and ability to translate strategy into actionable plans * Excellent communication skills, both written and oral * Demonstrated strong analytical and strategic thinking skills (Experience with Nielsen and/or IRI strongly preferred) * Must be well organized, able to work under time constraints and have the ability to multi task in a fast paced environment meeting deadlines as set by manager. * Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision making skills. * Proven track record of success and demonstrated ability in leading cross functional teams * Experience launching new products and managing the product life cycle a plus * SAP experience a plus **Travel** 5%