Senior General Manager of Marketing

Community Coffee

(Baton Rouge, Louisiana)
Full Time
Job Posting Details
About Community Coffee
Community Coffee Company is a high performance company with emphasis on teamwork and employee care. Steeped in tradition as rich as our coffee, we pride ourselves on our commitment to providing exceptional products, services, and solutions for our customers. Focused on growth, our company is looking for exceptional individuals who share our values and our vision of being the best coffee company in America.
Summary
We are currently seeking a General Manager of Marketing, Grocery Service Division to plan, develop, and implement brand strategies and marketing programs for the Company's Grocery Service Division.
Responsibilities
* Develops and implements channel marketing strategic plans and goals to meet corporate objectives and increase market share and profitability of products and services. * Develops, manages and executes customer engagement programs, including but not limited to promotional activity, B2C directed programs, market expansion programs, and media planning promotions/programs aligned with brand media plans. This also includes a clear history of building and executing volume driving programs. * Provides input on strategic branding direction and develops / executes strategy and implementation of brand initiatives for Grocery Sales Division. * Designs, implements, and interprets custom / syndicated market research to anticipate competition, market trends and translate consumer attitudes into new business and branding direction. Viewed as the retail category expert for the organization. * Leads cross-functional teams in the development and execution of new brand initiatives designed to drive grocery sales revenue and profitability. Ability to think out of the box and deliver results in collaboration with the sales organization will be critical to success. * Communicates brand strategies for Grocery Sales Division to company leadership, GSD marketing team, agencies, sales and other departments. Coordinates and aligns brand strategy with corporate marketing plan. * Leads other departments to develop business building programs, pricing strategies, point of sale materials and promotional product and packaging efforts. * Takes consumer insight, assesses its strategic fit and financial viability and lead a cross-functional team through new product development and commercialization of line extensions and limited time offerings. * Leads agency resources in developing the proper marketing communications for B2C channel / customer growth. * Evaluates and analyzes program results. Presents recommendations for changes in brand GSD programs, promotions, customer marketing initiatives, and pricing strategy.
Ideal Candidate
* Bachelor’s degree (B.A.) in Marketing from four-year College or university and 10 years related experience in a retail, multi-channel CPG industry. * MBA strongly preferred. * Experience in CPG food or beverage industry strongly preferred. * 10 years’ experience in working closely with syndicated research providers- Nielsen or IRI databases. Solid category management skillset- can lead and share expertise. * 5 years’ experience in leading agency resources for GSD initiatives. * 10 years’ experience in P&L management. Solid financial skills to included P&L analysis and other financial analyses. Must be able to understand components of a brand P&L as well as the impact of business decisions on said P&L. * Demonstrated ability in collaboration, organizational skills and capable of prioritizing work load. * New product marketing and multi-channel sales experience including excellent customer and sales interface abilities. * Must have developed and executed strong shopper marketing programs. * Must have demonstrated strong leadership and people management skills and experience. * Experience managing on-line sales/ecomm/web sales. * Demonstrates behaviors that support established company values.
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

We offer a competitive salary and benefits including health/dental/life insurance, 401(k), credit union, profit sharing, employee assistance program and educational assistance.

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