Product Marketing Manager

Curalate is a leading marketing technology company that enables brands to sell online more effectively. The Curalate Discovery-Driven Commerce Platform is currently in use by over 800 of the world’s most loved brands including Urban Outfitters, Neiman Marcus, Sephora and J.Crew, and touches hundreds of millions of consumers, monthly. With Curalate, brands grow engagement and revenue, at scale, utilizing images and videos from a wide variety of sources, including User Generated Content (UGC).

As Curalate’s Product Marketing Manager you’ll develop innovative marketing programs that highlight the many value props of our leading visual content monetization platform. Whether planning go-to-market strategies for a new product launch or educating our sales team on a new competitor, you’ll evangelize our platform and aid in driving engagement.You are highly focused on the details, have expertise in translating technical capabilities into compelling messaging, and are most comfortable working cross-functionally across multiple teams. You are passionate about our space, strategic and all-knowing when it comes to our competition, data-driven and love crafting stories that drive revenue.

* Develop Go-to-Market product messaging & positioning, create differentiation, and oversee pricing/packaging strategies to grow our position in the market * Develop messaging used for marketing content to accelerate the buying process by informing prospects and creating awareness and preference for our innovative products * Develop the story-telling and compelling ideas used in presentations, customer meetings and at industry events to create differentiation and interest for our solutions * Work with industry analysts, 3rd party market research, and sales teams to understand the needs of prospective clients, the problems they’re experiencing, and how they make buying decisions * Work with Product Management and Sales to develop sales tools, such as data sheets, solution briefs, and customer presentations to accelerate the sales process

**About You:** * You have a Bachelor’s degree and 3-5+ years of direct B2B Product Marketing experience with a leading software/SaaS vendor * You’re comfortable with coordinating and influencing resources across the company and you’re assertive when it comes to deadlines * You have demonstrable experience and proficiency with taking products to market and growing share with innovative messaging, positioning, and differentiation * You have a holistic understanding of, and experience with, digital, ecommerce and/or social media networks in a business setting * You have developed strong relationships with product management and sales organizations * You have the “startup mentality”: you’re a meticulous, innovative, creative thinker, never satisfied with the status quo * You are tech-savvy, inspired by emerging technologies, marketing strategy and “all things digital” **Gold Stars:** * You have a strong writing or content creation background * You have direct experience with Asana and/or JIRA