Content Strategist

Crowe Horwath

(Chicago, Illinois)
Full Time
Job Posting Details
About Crowe Horwath
Crowe Horwath LLP is one of the largest public accounting and consulting firms in the United States. Under its core purpose of “Building Value with Values®,” Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. With a total of more than 3,000 personnel, Crowe and its subsidiaries have offices coast to coast.
Content Strategist: Works with various internal client groups (business unit/industry leaders) to develop an overall content strategy, including identification of target audiences; articulation of the buying process (who’s involved, what role do they play, what do they care about); translation of intelligence gathered into audience-specific messaging.
* Conducts client sessions, develops strategy, delivers recommendations, and oversees execution of recommendations. **Additional Responsibilities** * Editing, proofreading, and fact-checking content for print and electronic content for pieces used by Marketing – some combination of e-communications, brochures, infographics, video scripts, webinar presentations, ads, and/or other content that showcases the firm’s industry- and service-specific expertise or promotes the firm’s products and services. * For assigned areas and in conjunction with the relevant Project Managers, manages the flow of content, technical reviews, approvals, deadlines, and other information. * Oversight of marketing messaging (technical review). Makes writing assignments to and helps to develop freelance writers and editors. * Contributes to the Marketing and Sales Development (“MDS”) Stylebook. * Takes part in formally or informally developing other MDS employees.
Ideal Candidate
**Skill sets required include:** * Understanding of content marketing and content strategy best practices, including interactive content formats * Ability to convey complex subject matter clearly and without changing the meaning * Strong knowledge of English composition, including grammar, sentence structure, punctuation, and source citations * Experience using a style guide, preferably Associated Press * Understanding of business and accounting issues and vocabulary * Ability to work collaboratively and productively with all types of people at all levels of the organization * Strong written and oral communication skills * Ability to focus on accuracy of details as well the larger picture * Ability to prioritize and multitask effectively * Proven problem-solving, organizational, and time management skills * Working knowledge of technology tools, including Microsoft Office suite, and the Web * Experience with design, production, and other aspects of publications a plus * Knowledge of social media, SEO, or digital publishing also a plus * Knowledge of content marketing best practices and or rich media also a plus **Minimum Qualifications:** * 5-7 years of experience in a position of writing/editing promotional content such as direct mail, website, collateral, e-communications, rich media, etc., preferably with a professional services firm * Bachelor’s or master’s degree, preferably in English, journalism, communications, or liberal arts


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