Principal for Digital Marketing

We are a FORTUNE 100 company that work's in every stage of the energy business: power generation, competitive energy sales, transmission and delivery. As the nation's leading competitive energy provider, Exelon does business in 48 states, D.C., and Canada and had 2015 revenues of $34.5 billion. We employ approximately 34,000 people nationwide.

The Principal Digital Content Marketing is responsible for developing content strategy and types (text, video, infographics, etc.) to engage visitors and current customers of Constellation's Residential and Small Business segments. This role also plays a primary role in editing, generating and posting branded content on an as needed basis. Success for the role will be measured by search position results and site traffic, positive brand mentions, shares and links, the cost to acquire customers, and quality of customers acquired. The role will manage external digital agency relationships. This role requires significant experience 5-7 years of direct responsibility for developing and executing digital content strategies that increase and online/mobile traffic and brand presence on social media. Importantly, this role requires one to keep current of developments in digital content and technology. Some travel will be required.

* Develop and execute digital content strategies that drive engagement and traffic organically and via social media * Directly edit, generate and post content on an as-needed basis, leveraging our existing content management system (Adobe) and social media platforms * Lead third party agencies in developing content and content types for using in organic and social media efforts; measure/track deliverables, impact, CTA and ROI for content initiatives * · Directly publishes new content, or enhances existing content, on a regular basis as part of ongoing content governance * Track the effectiveness and impact of SEO and social media content initiatives via consistent measurement scheme * Act as the digital content key point-of-contact for internal teams as needed * Comfortable playing a leadership role in communicating and driving alignment horizontally and vertically across the organization regarding content strategy initiatives * Coordinate with Legal - and on an as needed basis Marketing, Pricing, Operations, IT, etc. - in developing and launching digital content initiatives * Ability to successfully drive multiple projects simultaneously within a fast paced dynamic environment

**Qualifications** * Strong content development and editing, and storytelling, skills with significant experience developing and executing digital content initiatives across search and social media via desktop and mobile * Experience leverage measurement tools such as Google Analytics, Core Metrics, Radian 6, Hubspot, etc. to measure and drive improvement on digital KPls * Ability to drive results in fluid, sometimes ambiguous environments * Proven ability to effectively lead and collaborate with internal and external teams * Demonstrated ability to effectively manage multiple agency and vendor resources * Proven ability developing digital content that engages visitors, and builds customer relationships * Organizational savviness: ability to drive results within a matrixed, corporate organization, building and leveraging relationships both internally and externally **Education/Experience:** * 5-7 years of digital marketing experience required * Undergraduate degree; MBA or creative content responsibility at a digital agency a plus * A well developed social media “presence” is a requirement; published articles in digital or physical marketing/related magazines or newsletters a plus * Experienced managing content, SEO and paid media campaigns/initiatives * Energy industry experience a plus * Exceptional written and oral communication skills * Knowledge of digital interface technologies (e.g., html 5, etc.); proficiency in web platforms a plus * Knowledge of mobile interface technologies * Proficiency with Word, Excel, PowerPoint, net based “documents”, email, IM, Skype, GotoMeeting, Joinme, etc.