Social Product Manager

Cox Enterprises is a leading communications, media and automotive services company.

The Social/Mobile Product Manager is expected to work across CMG's four markets to identify best practices; train and direct staff to better social/mobile performance; drive results for digital products; and extend audience reach for important journalism through social/mobile strategies. To be successful, the Social/Mobile Product Manager must stay up-to-date with industry trends, technologies and strategies related to social media (e.g. Facebook, Twitter, Instagram, Pinterest, Periscope, Snapchat, etc.) as well as mobile (e.g. Phones, Tablets, Apps, Responsive Design strategy, audience wants/needs for mobile, etc.). This role is based in Dayton, Ohio, and will initially focus on Dayton products and staff, but ultimately will be part of a multi-market social/mobile team. In Dayton, there are eight primary digital brands: WHIO.com, DaytonDailyNews.com, myDaytonDailyNews.com, SpringfieldNewsSun.com, Journal-News.com, Dayton.com, K99online.com and EagleDayton.com. This role requires a high-energy, highly productive, creative and innovative individual who can work effectively with little supervision across multiple markets, teams and products.

* Build and execute social media strategy though research, audience identification, platform determination, and the journalism and business goals of CMG Ohio * Set up, manage, and optimize company pages within each social platform to increase the visibility of company's social content * Continuously improve social media strategy for the company by capturing and analyzing the appropriate data/metrics, insights, best practices, and then communicating findings with the company * Develop and implement social media content; identify new opportunities in social media; help to create CMGO content social media standards and ensure appropriate execution * Lead and collaborate with other departments in CMG Ohio and other CMG locations to manage reputation, identify key contacts and coordinate actions on both a local and corporate level * Define product requirements for new products (e.g. apps, websites, tools, devices, etc.) based on industry trends, company goals, data/metrics, and internal discuss * Actively participate in and organize product QA (Quality Assurance) reviews for any new or updated product prior to release * Complete regular product performance summaries and distribute appropriately within the company, identifying successes, challenges and recommendations * Identify best practices, train staff on mobile and social media best practices, including content strategy, optimization, best practices and tease writing, and ensure follow-through, adoption and execution by staff * Take an active role in organizing/completing training of various products, tools, processes, etc. for all departments in the company * Ability to work in high-energy, fast-paced environment * Maintain a high degree a familiarity with major social media networks and apps, such as Facebook, Twitter, Instagram, Pinterest and Snapchat * Work with content teams to ensure immediate social and mobile presence during breaking news and severe weather * Identify and implement sales and marketing opportunities * Identify mobile-first and social-first events and opportunities, and create strategies for maximizing value * Identify key influencers relevant to CMGO's target audiences to help grow engagement and website traffic * Understand and drive "Live" social strategy

* Bachelor's degree or equivalent experience * At least 2 years content creation or optimization experience * Ability to write and edit and present copy to CMGO standards * Knowledge of AP style * Ability to work nights, weekends and holidays as necessary * Results-oriented approach with a proven track record * Excellent communication, interpersonal, analytical and problem-solving skills * Graphic design and video editing experience