Senior Manager, Marketing Analytics

At Citrix, we focus on a single driving principle: making the world’s apps and data secure and easy to access. Anywhere. At any time. And on any device or network. We believe that technology should be a great liberator. Freeing organizations to push the limits of productivity and innovation. Empowering people to work anywhere and at anytime. And giving IT the peace of mind that critical systems will always be accessible and secure.

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

* Manages and mentors analysts in a variety of disciplines (Web Analytics, Spend Efficiency and Funnel Analytics) * Works closely with the Demand Creation and Channel Conversion teams; packages and presents analytical findings and communicates (both written and verbal) complex concepts * Deep focus on uncovering customer insights that the business can apply as growth drivers * Helps in the development of customer and business models to support decisions * Provides strategic input on key initiatives by using data and analytics to result in data-driven decision-making * Manages several vendor relationships to maximize value of outsourced analytical capabilities * Coordinates with the Marketing Analytics team to develop Leading Indicators based upon deep learning to help decision-makers adjust the business * Develops plans for future business intelligence and data systems needs to support future business needs * Defines and manages research and analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, navigation and product selection * Coordinates with marketing team on A/B and MVT-testing activities and identify gaps in data capture * Manages spend efficiency analytics and works closely with cross-functional teams to drive improvements in cost per lead, lifetime value, and customer acquisition costs * Responsible for in-depth modeling of marketing spend initiatives

* Bachelor's degree or equivalent experience required, MBA a plus * 6+ years experience in marketing required * 4+ years in web, campaign or media analytics required * 3+ years experience in a people/functional management capacity required; ability to set priorities, train, supervise, motivate and delegate * Proven track record of successfully executing a marketing plan and strategy and exceeding revenue goals * Strong understanding of data analysis and familiarity with statistical analysis and modeling * Experience with A/B tests and data communications