Manage specific products throughout the product lifecycle, gathering and prioritizing product and customer requirements, conducting Voice of the Customer (VOC) research, defining the product vision, and making sure products meet customer FFU’s
**Business Case Analytics**
Prepare/present plain language statements of market opportunities that accurately forecast revenue and profitability as well as costs to execute. Work with partner organizations, identify and gather critical data to manage risk. Recommend appropriate courses of action, clearly stating assumptions and risks.
The Product Manager will develop a basic understanding of how we create unique value across each specific customer type, and knowledge of key influencers: contractors and builders. The Product Manager will specify market requirements for current and future products by conducting market research supported by on-going visits to our sales teams, customers and non-customers. In partnership with Strategic Marketing and the Sales organization, the Product Manager will continuously build insights and knowledge of our products in order to provide differential value to our customers and their businesses, and key influencers.
The Product Manager will create and execute a plan of work to deliver projects according to strict deadlines and within budget. This includes acquiring resources and coordinating the efforts of team members (to include Marketing, S&T, Operations, Supply Chain, Customer Service, Finance, Sales) in order to deliver projects according to plan. The Product Manager will also define the project’s objectives and oversee quality control throughout its life cycle.
The Product Manager will work with the Marketing team to develop commercialization, pricing, and promotional strategies to effectively launch new and improved products. This includes defining product positioning and messaging to highlight benefits and value to establish a competitive advantage in the market with all customer channels. The Product Manager will lead the communication with Sales and other key stakeholders.
The Product Manager will be recognized as a product knowledge expert for their product segment. The individual will monitor market needs and requirements, taking into account future technologies, codes and standards, competitor products/services and regulatory issues to develop and implement innovative customer solutions for existing and new products
The Product Manager will provide clear, timely communications to all stakeholders regarding product changes, packaging changes, new products, etc. This includes providing product training for customers and the sales team.
Lead cross-functional teams by effectively utilizing each team member to his/her fullest potential to ensure project goals/milestones are met. The Product Manager must be able to engage, motivate, and challenge peers in other functional areas to deliver results.
* Profitable, measurable market share growth
* Revenue and margin optimization from current products
* Revenue and margin impact from new products