Digital Marketing Specialist
Blinds.com
(Houston, Texas)Blinds.com, based in Houston, Texas, is the largest online seller of blinds.
- Ownership of several digital advertising channels e.g. display, affiliate etc.
- Using technical, marketing and analytical skills to increase qualified traffic to our sites, in line with our ROI goals
- Working with Creative and Merchandising teams to develop new campaigns
- Perform ongoing testing to optimize our marketing efforts
- Analyze and report channel performance and test results
- Stay up to date on industry trends and new technologies
- BA/BS degree in Marketing/Communication or analytical emphasis
- 1-3 years digital marketing experience preferably in a channel-management role
- Proficiency with MS Excel and experience with data-collection and report building
- Very “web-savvy” and up-to-date with developing marketing methods and industry “best-practices”
- Excellent verbal and written communication skills; with a collaborative personality and analytical mindset
- Experience working with Adobe Omniture (or Google Analytics)
Nice to haves:
- HTML/CSS familiarity
- Experience working with ExactTarget or other ESP
- MS Access or SQL knowledge
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