Content Marketing Manager

Bemis Company Incorporated

(Oshkosh, Wisconsin)
Full Time
Job Posting Details
About Bemis Company Incorporated
We are a global supplier of flexible packaging used by leading food, consumer products, healthcare, and other companies worldwide.
Responsibilities
ROLE DESCRIPTION: - Responsible for planning, development and execution of organization’s marketing communication strategies, internally and externally, to support growth of Bemis brand in North America. - Be a strong brand steward to the organization and externally to the market. MAJOR RESPONSIBILITIES: - Responsible for developing and executing content marketing strategy - Support and lead BNA branding initiatives including strategy execution - Educate and culturalize our brand voice across the organization - Develop story-focused presentations for sales and marketing teams - Create and execute analytic strategies around digital and content marketing OTHER RESPONSIBILITIES: Responsible to help develop, execute and measure Marketing and Organization Communications strategy, which can include the following: - Brand Management - Organization Communication - Website - Trade Shows - Public Relations - Advertising - Promotional Materials - Develop and manage an organizational communication plan that includes support of Brand and High Performance Culture - Work with product segments to develop market specific promotional strategies, success story development and manage execution - Monitor and analyze market trends, competitors and industry best practices to look for ways to continuously improve our strategies, execution and measurement. - Manage strategic website development and maintenance - Work effectively with outside creative and production agencies - Responsibly manage budgets for all activities Create clear expectations and accountability by cascading goals to team - Support the Bemis North America strategy and mission - Actively support and live our High Performance Culture
Ideal Candidate
- Bachelors Degree with emphasis in marketing communications, content marketing communications, marketing or advertising preferred - Strong content marketing and analytical skills - 3-5 years marketing communication experience. - B2B content marketing experience preferred. - Flexible packaging experience a plus

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