Content Marketing Manager

Bemis Company Incorporated

(Oshkosh, Wisconsin)

Full Time

Job Posting Details

About Bemis Company Incorporated

We are a global supplier of flexible packaging used by leading food, consumer products, healthcare, and other companies worldwide.

Responsibilities

ROLE DESCRIPTION:

- Responsible for planning, development and execution of organization’s marketing communication strategies, internally and externally, to support growth of Bemis brand in North America. 
- Be a strong brand steward to the organization and externally to the market.

MAJOR RESPONSIBILITIES:

- Responsible for developing and executing content marketing strategy
- Support and lead BNA branding initiatives including strategy execution
- Educate and culturalize our brand voice across the organization
- Develop story-focused presentations for sales and marketing teams
- Create and execute analytic strategies around digital and content marketing

OTHER RESPONSIBILITIES:

Responsible to help develop, execute and measure Marketing and Organization Communications strategy, which can include the following:

- Brand Management
- Organization Communication
- Website
-  Trade Shows
- Public Relations
- Advertising
- Promotional Materials
- Develop and manage an organizational communication plan that includes support of Brand and High Performance Culture
- Work with product segments to develop market specific promotional strategies, success story development and manage execution
- Monitor and analyze market trends, competitors and industry best practices to look for ways to continuously improve our strategies, execution and measurement.
- Manage strategic website development and maintenance
- Work effectively with outside creative and production agencies
- Responsibly manage budgets for all activities
Create clear expectations and accountability by cascading goals to team
- Support the Bemis North America strategy and mission
- Actively support and live our High Performance Culture

ROLE DESCRIPTION:

Responsible for planning, development and execution of organization’s marketing communication strategies, internally and externally, to support growth of Bemis brand in North America.
Be a strong brand steward to the organization and externally to the market.

MAJOR RESPONSIBILITIES:

Responsible for developing and executing content marketing strategy
Support and lead BNA branding initiatives including strategy execution
Educate and culturalize our brand voice across the organization
Develop story-focused presentations for sales and marketing teams
Create and execute analytic strategies around digital and content marketing

OTHER RESPONSIBILITIES:

Responsible to help develop, execute and measure Marketing and Organization Communications strategy, which can include the following:

Brand Management
Organization Communication
Website
Trade Shows
Public Relations
Advertising
Promotional Materials
Develop and manage an organizational communication plan that includes support of Brand and High Performance Culture
Work with product segments to develop market specific promotional strategies, success story development and manage execution
Monitor and analyze market trends, competitors and industry best practices to look for ways to continuously improve our strategies, execution and measurement.
Manage strategic website development and maintenance
Work effectively with outside creative and production agencies
Responsibly manage budgets for all activities Create clear expectations and accountability by cascading goals to team
Support the Bemis North America strategy and mission
Actively support and live our High Performance Culture

Ideal Candidate

Bachelors Degree with emphasis in marketing communications, content marketing communications, marketing or advertising preferred
Strong content marketing and analytical skills
3-5 years marketing communication experience.
B2B content marketing experience preferred.
Flexible packaging experience a plus