Email Marketing Specialist

2U partners with leading colleges and universities to deliver the world’s best online degree programs. Our Platform, a fusion services and technology, enables schools to attract, enroll, educate, support and graduate students around the world. Our company culture is united by our No Back Row® philosophy; the idea that when we each lean in and do our part, we are better individually and collectively.

As the Email Marketing Specialist, you will assist with the execution and analysis of email marketing campaigns for the Marketing and Admissions teams.

• Coordinating email campaigns, to include:
  • Collecting assets from Marketing and Admissions teams
  • Formatting email and landing page templates
  • Executing sends and tests
  • Reporting on the overall campaign results
• Optimizing email campaigns through automation
• Improving campaign performance down the funnel
• Developing long-term messaging strategies
• Organizing images and content files from in house creative resources
• Identifying and documenting email communications best practices to facilitate implementation across all admissions programs

• Bachelor’s degree required
• Minimum of 2 - 3 years’ experience deploying, developing and optimizing email campaigns
• Proven execution & understanding of email best practices
• Strong Microsoft Excel skills (e.g. charting, formulas, analysis, etc.)
• Familiar with A/B testing best practices
• Basic knowledge of HTML
• Salesforce and Marketo experience strongly preferred
• Must be a team-player, able to effectively communicate with various departments/stakeholders
• Strong organizational skills and “get-it-done’ attitude
• Highly proactive, self-starter with ability to work in a fast-paced, rapidly changing environment