Email Marketing Specialist

Trumaker

(San Francisco, California)
Part Time
Job Posting Details
About Trumaker
Trumaker is a new kind of men's apparel brand providing an upgraded product and experience through a distributed workforce of Outfitters. Outfitters provide a local personalized experience where they provide style guidance, collect customer measurements, and preferences - making re-ordering online simple without concern for fit.
Summary
We're seeking an expert email marketer to join our team. You'll be expected to develop and track email programs to ultimately increase Trumaker’s email marketing success.
Responsibilities
* Administration of Marketo application: User setup, application management, assessment of new features/functionality * Data management: Validation, cleansing and management of data intake from multiple sources * Create, set up and deploy promotional, transactional, and nurture campaigns within the marketing automation platform (Marketo) * Own the end-to-end execution of email campaigns from test to production, including QA, list segmentation, approvals and resolution of issues prior to launch * Collaborate with internal stakeholders to define individual campaign goals and objectives, and oversee projects to completion * Track and report on campaign performance and make recommendations for enhancements * Optimize campaign performance to achieve traffic and revenue metrics, including open and click rates, conversions, retention and incremental revenue lift * Work closely with team to ensure all campaigns are delivered on time and accurately, and that all email activity is tracked and analyzed to support ongoing optimization * Work with the VP of Marketing and VP of Sales to uncover new segments based upon user actions and company strategic goals.
Ideal Candidate
* Excellent writer and communicator (in both the written and verbal form). * Excellent understanding of email marketing concepts, metrics, and legal regulations. * Highly analytical and able to derive meaning from data through A/B testing and email optimization. * Knowledge of men’s clothing a plus * Strong attention to detail * Change legal regulations to CAN-SPAM. Is there someone on the legal side that could vet any disclaimers for promotions? * 2-3 years B2C email marketing experience * Experience with Salesforce to Marketo integrations * Marketo certification a plus * HTML, CSS skills a plus

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