Solution Marketing Lead

ZS Associates is the world’s largest consulting firm focused exclusively on improving business performance through sales and marketing consulting solutions, from customer insights and strategy to analytics, operations and technology. Together, we design and implement strategies that lead to greater market share, more competitive operations and increased use of today’s latest technologies.

We seek an experienced marketing professional to be a Solution Marketing Lead in our Evanston, IL office. Reporting to the Pharmaceutical Industry Marketing Manager, this role is a business partner and advisor to ZS practice leads, using knowledge of the pharmaceutical industry and ZS offerings to drives a marketing strategy for our pharmaceutical industry marketing business area.

- Work with manager to develop and implement a marketing strategy that incorporates high impact marketing activities such as sales enablement, market awareness, lead generation and customer references; - Perform market research and competitive analysis to support the marketing strategy; - Create compelling value proposition statements for a variety of marketing and sales channels; - Develop marketing collateral and sales tools that support solution selling efforts including brochures, web copy, thought leadership articles, case studies, videos, presentations, sales primers, etc.; - Collaborate on PR strategy and coordinate public relations efforts with hands-on support from ZS’ PR agency; - Develop and execute awareness and lead generation campaigns, which may include digital and social marketing, e-mail, events, paid search, etc.; - Report outcomes to senior leaders, demonstrating impact of marketing activities and offering clear recommendations for future improvements; - Create and work within budget that supports the established marketing plan; - Attend and participate in industry events and conferences; - Manage relationships with key associations and relevant analysts.

- Bachelor's degree required in marketing or a related business discipline, advanced degree preferred; - 5+ years of marketing experience, professional services preferred, experience marketing to the pharmaceutical industry a plus; - Experience developing and managing plans, budgets and deadlines as well as achieving and evaluating results; - Demonstrated experience translating value propositions into creative and unique sales materials, including brochures, web copy, thought leadership, presentations and sales primers; - Exceptional presentation and communication skills – both verbal and written, including experience presenting to and influencing senior executives in a highly matrixed, fast-paced environment; - Must be a self-starter, strategic thinker and creative problem solver with strong analytical skills.