Marketing Coordinator

YWCA York was founded in 1891 making this our 125th anniversary! From the start we offered a place for women to come together to learn, strengthen their minds and bodies, and advocate for social change. Over time we expanded our programs and services to serve everyone in our community. YWCA York responds to the needs of busy families with innovative programs, flexible scheduling, and affordable fees.

The Marketing Coordinator is accountable for promoting YWCA York to the general public and target audiences; planning and executing of media communications and providing support for the planning and execution of signature events; and functioning as the liaison between staff and freelance graphic/web designers. S/he will develop and execute short- and long-term internal and external strategies that support the organization’s vision and culture. Position reports to the Community Development Officer. Schedule: Up to 25 hours per week; four-day schedule (9:00 AM to 3:30 PM) with flexible hours during peak marketing and signature event periods.

* Oversee and coordinate media/public relations/graphic design needs of YWCA York; work with program directors to develop advertising/marketing ideas to be executed by freelance designers. * Identify stories to promote the YWCA and its programs and events; write and post content to social media sites: manage the timely production and posting of updated web content. * Coordinate photo shoots for signature events and maintain the YWCA’s photo and design archive. * Develop and maintain press lists and press archives; draft and distribute press releases and assemble press packets. * Plan and coordinate the logistics of signature fundraising events (Race Against Racism and Walk A Mile In Her Shoes) to support YWCA philanthropic efforts. * Update event timelines and budgets on an annual basis. * Schedule and coordinate signature event committee activities; coordinate planning with event contractors. * Work closely with staff volunteer coordinator to support events. * Attend business community events and meetings to expand contact base and develop ideas to improve YWCA events.

* Bachelor’s degree from a four-year college or university; or two to four years related experience and/or equivalent combination of education and experience. * Experience in marketing or communications. * Prior event planning experience a plus. * Knowledge of database software; spreadsheet software and word processing software; social media platforms. * Knowledge of marketing principles and practices. * Possesses a professional, polished demeanor. * Event planning experience. * Strong writing skills. * Excellent organizational skills; is detail oriented * Ability to work independently and as a team. * Ability to adapt to a fast-paced working environment with multiple deadlines. * Ability to maintain confidentiality and demonstrate professionalism. * Demonstrates initiative and problem-solving skills. * Knowledge of social service system and community needs preferred. * Proven ability to maintain strict deadlines and significant attention to detail. * Dedication to the delivery of consistent, thoughtful, and creative communications from YWCA York. **Competencies:** * Shows respect and sensitivity for cultural differences. Works with integrity and is ethical; upholds organizational values. * Approaches others in a tactful and proactive manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; resolves conflicts quickly. * Maintains a culture of discipline. Responds to emails within two business days; completes tasks on time; sets goals; tracks work; is punctual. * Observes safety and security procedures. * Adapts to changes in the work environment. **Physical Requirements:** * Ability to lift, push, and/or pull up to 15 pounds. * Frequent sitting, standing, walking and typing.