Marketing Manager

Discover your history through our library and archives, historic sites and museums, historic preservation and community history programs, plus publications, school services and our websites.

- The Marketing Manager for the Museums and Historic Sites Division is responsible for the development and implementation of marketing plans for the Wisconsin Historical Society’s twelve museums and historic sites. - This position will join three other marketing team members employed by the Wisconsin Historical Foundation, a 501(c)(3) non-profit corporation. - The Wisconsin Historical Foundation administers the marketing department on behalf of the Wisconsin Historical Society. Develop and implement comprehensive all-media marketing plans for the Wisconsin Historical Society’s Division of Museums and Historic Sites to optimize annual attendance, revenue and spending at each of the museums and sites. - Plan, manage, track and optimize visitation across various attendance categories (individuals, families, students and school groups, organizations, charter groups, local and distance travelers). - Track attendance outcomes against targets and deployment of resources. - Target and accomplish marketing and sales objectives by collaborating with marketing staff, Site Directors, and division staff members, and with external tourism partners. - Articulate the Society’s brand and ensure that all programs, campaigns and communications maintain the integrity of the brand. - Communication with the Site Directors to promote and market programming. - Work with the Foundation Development Team to identify and cultivate community, media, and other professional relationships to maximize editorial and listing coverage, public visibility and press profile, and visibility for sponsors and partners. - Develop, implement, and track the effectiveness of unique promotions to attract new and diverse audiences and to increase the impact and visibility of programs. - Prepare and write material for press releases, social media, web content, promotional and collateral material, and other media and public relations communications. - Develop, oversee, and manage marketing budgets for the Division and for the individual sites. - Develop and implement social media strategies in line with Society policies. - Oversee the Division’s website content both internally and externally. - Oversee the Society’s online Calendar of Events. - Develop strong relationships with civic and community organizations, schools, youth groups, local historical societies, and other local and affinity organizations. - Other duties as assigned.

- Relationships –Demonstrated ability to advance core values through the establishment of positive, respectful relationships and by working effectively with all internal and external constituencies including employees, volunteers, community leaders and senior management. - Communication – Highly developed interpersonal, verbal and written communication skills including presentation skills; ability to communicate clearly, concisely and persuasively. - Self-Motivation/Initiative – Demonstrated ability to prioritize duties, create strategies, and take initiative and accomplish tasks in a timely, efficient and professional manner. - Flexibility – Ability to handle multiple priorities simultaneously; maintain a flexible work schedule to meet various demands for multiple concurrent projects. - Adaptability – Ability to succeed in an evolving environment. Must be able to work varied shifts, including holidays and weekends and after-hours events. Disciplined – Must have the ability to prioritize and manage processes, while ensuring all deadlines are met. - Education Level –BA/BS degree in Communications, Marketing, Business or related discipline. - Experience – Minimum years of (3) years experience in Marketing for a tourism destination, cultural organization, or related business. Prefer demonstrated, successful professional achievement in marketing a Wisconsin attraction or destination. - Required knowledge – Prefer a working familiarity with Wisconsin’s seasonal audience demographics, tourism industry trends and best practices, and state-of-the-art use of social media for effective promotional outreach. - Travel – Travel required; must possess a valid Driver’s License. - Computer Skills – Excellent proficiency with Microsoft Office products; experience with graphics and design software preferred.