Marketing Manager

Walter de Gruyter GmbH is a scholarly publishing house specializing in academic literature.

To join the team there. We have big plans for the Americas region, so this is a great chance to join a growing academic publisher, helping to establish the brand and reach ambitious growth targets.

- Create and implement marketing campaigns to key customer group generating leads and opportunities that will directly result in sales. Participate in marketing campaign planning – conduct research, develop strategies and roadmaps for regional campaigns, in close cooperation with colleagues from the Sales and Editorial teams. - Carry out research, analysis, benchmarking and trend monitoring within the Americas region, helping to influence global marketing strategy. Evaluate and report on effectiveness of activities. Determine ways to improve reach and response.. - Take responsibility for Content Marketing globally for one or more subject areas, identifying key messages and materials for promotion. - Implement marketing activities and develop related marketing assets that promote lead generation, lead nurturing and sales. - Manage development and maintenance of marketing collateral materials, sales tools, web content, customer communications and other assets. - Work with Sales and Editorial on activities as required to ensure successful fair, conference and event participations in the US and South America. - Work closely together with the Marketing team in the Berlin head office

- Bachelors Degree in Business, Marketing, Communications or related field, or commensurate experience - English native speaker, German language skills and advantage. - Willing and able to travel as required - At least 3-5 years experience in campaign management and marketing, preferably gained at an academic publishing house with focus on the US market - Project management skills - Superior customer focus and strong communication skills - Ability to think strategically and willingness to implement tactics - Sophisticated writing style and exceptional PowerPoint skills - Enthusiastic about team work