Marketing Coordinator

POSITON SUMMARY - The Marketing Coordinator reports directly to the Vice President of Marketing and Communications. - S/he provides support and technical assistance to develop and implement the organization's marketing communications efforts. Responsibilities include developing and mobilizing segmented marketing and communications strategies to support stakeholder engagement and affinity. - S/he is an entrepreneurial, curious, innovative, strategic and results-driven individual responsible for implementation of a strategy designed inspire giving, advocacy and volunteerism to support Trident United Way's vision, mission and goals. - The Marketing Coordinator serves as an important member of the marketing and communications department staff. - Key areas of responsibility include website and social media content creation and implementation; public relations; media relations; segmented marketing; promotional events; internal communications; production of collateral material; and production of video projects. - Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. ESSENTIAL FUNCTIONS AND RESPONSIBILTIES - Develop and implement plan to integrate website, social media sites, e-mail campaigns and other news media in order to provide a consistent message Devise, direct, and execute website, social media and e-mail content and measurement(s) of effectiveness Including, but not limited to Monthly newsletter, blog posts, calendar of events, Facebook, Twitter, YouTube, Instagram, and future media - Assist in developing and organizing outreach to target communities/audiences - Develop and pitch stories promoting TUW investments, activities, partnerships and milestones to local media outlets - Research, interview, write and coordinate communication highlighting TUW's success and value-add to the community. Articulate TUW's collective impact work in compelling ways that inspire action and investment including photos, graphics and more. - Coordinate integrated communication coverage of all events - Execute internal communications plan for Work United effort - Design and manage production of collateral materials Manage video production projects ADDITONAL RESPONSIBILITES - Perform other activities as assigned by the Vice President of Marketing and Communications.

REQUIRED SKILLS - Excellent written, verbal and interpersonal skills - Strong project management skills and ability to multi-task - Ability to collaborate with a variety of departments and individuals - Curious self-starter who creates and implements new initiatives - Ability to discern the purpose of a marketing materials request, consider the audience, and guide the messaging - Creativity and innovation when connecting with donors and other target populations - Effective decision making and problem solving for the best outcome - Knowledge of web analytics and social media monitoring and measurement tools - Experience with web and social media content management - Proficiency in In-Design, Adobe Photoshop, Google Analytics strongly desired - proficiency with Microsoft Office Suite required - Knowledge of Web 2.0 business applications and exposure to other web-based technologies REQUIRED EDUCATION - Bachelor's degree in Communications, Journalism, Public Relations, Marketing or a related field is preferred REQUIRED EXPERIENCE - Minimum of one to three (1-3) years of experience in a similar role - Advertising agency experience a plus - Nonprofit work experience a plus PHYSICAL REQUIREMENTS - Exerting up to 20 pounds of force frequently and/or a negligible amount of force constantly to move objects - Worker must frequently talk and hear and use typical office equipment - Worker sits most of the time; routinely required to walk and occasionally travel by car WORK ENVIRONMENT - Primarily works in climate controlled office-based setting. - Position may require worker to commute to offsite locations to complete business. - Normal office hours of Trident United Way are 8:30 a.m. - 5:00 p.m. Monday through Friday. - The role occasionally requires work before and/or after normal business hours.