Marketing Coordinator

POSITON SUMMARY

• The Marketing Coordinator reports directly to the Vice President of Marketing and Communications.

• S/he provides support and technical assistance to develop and implement the organization's marketing communications efforts. Responsibilities include developing and mobilizing segmented marketing and communications strategies to support stakeholder engagement and affinity.

• S/he is an entrepreneurial, curious, innovative, strategic and results-driven individual responsible for implementation of a strategy designed inspire giving, advocacy and volunteerism to support Trident United Way's vision, mission and goals.

• The Marketing Coordinator serves as an important member of the marketing and communications department staff.

• Key areas of responsibility include website and social media content creation and implementation; public relations; media relations; segmented marketing; promotional events; internal communications; production of collateral material; and production of video projects.

• Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

ESSENTIAL FUNCTIONS AND RESPONSIBILTIES

• Develop and implement plan to integrate website, social media sites, e-mail campaigns and other news media in order to provide a consistent message Devise, direct, and execute website, social media and e-mail content and measurement(s) of effectiveness Including, but not limited to Monthly newsletter, blog posts, calendar of events, Facebook, Twitter, YouTube, Instagram, and future media

• Assist in developing and organizing outreach to target communities/audiences

• Develop and pitch stories promoting TUW investments, activities, partnerships and milestones to local media outlets

• Research, interview, write and coordinate communication highlighting TUW's success and value-add to the community. Articulate TUW's collective impact work in compelling ways that inspire action and investment including photos, graphics and more.
• Coordinate integrated communication coverage of all events
• Execute internal communications plan for Work United effort
• Design and manage production of collateral materials Manage video production projects

ADDITONAL RESPONSIBILITES

• Perform other activities as assigned by the Vice President of Marketing and Communications.

REQUIRED SKILLS

• Excellent written, verbal and interpersonal skills
• Strong project management skills and ability to multi-task
• Ability to collaborate with a variety of departments and individuals
• Curious self-starter who creates and implements new initiatives
• Ability to discern the purpose of a marketing materials request, consider the audience, and guide the messaging
• Creativity and innovation when connecting with donors and other target populations
• Effective decision making and problem solving for the best outcome
• Knowledge of web analytics and social media monitoring and measurement tools
• Experience with web and social media content management
• Proficiency in In-Design, Adobe Photoshop, Google Analytics strongly desired
• proficiency with Microsoft Office Suite required
• Knowledge of Web 2.0 business applications and exposure to other web-based technologies

REQUIRED EDUCATION

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing or a related field is preferred

REQUIRED EXPERIENCE

• Minimum of one to three (1-3) years of experience in a similar role
• Advertising agency experience a plus
• Nonprofit work experience a plus

PHYSICAL REQUIREMENTS

• Exerting up to 20 pounds of force frequently and/or a negligible amount of force constantly to move objects
• Worker must frequently talk and hear and use typical office equipment
• Worker sits most of the time; routinely required to walk and occasionally travel by car

WORK ENVIRONMENT

• Primarily works in climate controlled office-based setting.
• Position may require worker to commute to offsite locations to complete business.
• Normal office hours of Trident United Way are 8:30 a.m. - 5:00 p.m. Monday through Friday.
• The role occasionally requires work before and/or after normal business hours.