Advertising Account Executive

The McClatchy Company

(Columbia, South Carolina)
Full Time
Job Posting Details
About The McClatchy Company
The McClatchy Company is a leading news and information provider dedicated to the values of quality journalism, free expression and community service.
Summary
We are currently seeking an Advertising Account Executive for our Advertising Department.
Responsibilities
* Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team * Utilize category-specific value propositions to incorporate impactful insights into proposals * Target and build relationships with existing clients and potential clients within the local market * Create proposals after gaining a complete understanding of the client’s needs through a CIA * Communicate the ROI of the solution and educate the client on the solution, as needed * Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell * Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs **Key Competencies:** * Able to identify and capture new business revenue * Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team * Utilize category-specific value propositions to incorporate impactful insights into proposals * Target and build relationships with existing clients and potential clients within the local market * Create proposals after gaining a complete understanding of the client’s needs through a CIA * Communicate the ROI of the solution and educate the client on the solution, as needed * Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell * Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs
Ideal Candidate
* Publishing, advertising or media experience preferred. * Bachelor's degree preferred * 2 to 5 years of related experience in sales or marketing. * Must have excellent sales skills, customer relations, and communication skills. * Proficient in Microsoft Word, Excel, and Powerpoint
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

The fulltime position includes a competitive salary, commission program, and a comprehensive benefits package.

Working Conditions

Work schedule is Monday-Friday, 8:30 a.m.- 5:30 p.m.

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