Advertising Account Executive

The McClatchy Company is a leading news and information provider dedicated to the values of quality journalism, free expression and community service.

We are currently seeking an Advertising Account Executive for our Advertising Department.

• Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team
• Utilize category-specific value propositions to incorporate impactful insights into proposals
• Target and build relationships with existing clients and potential clients within the local market
• Create proposals after gaining a complete understanding of the client’s needs through a CIA
• Communicate the ROI of the solution and educate the client on the solution, as needed
• Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
• Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs

Key Competencies:

• Able to identify and capture new business revenue
• Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within identified opportunity categories and assigned geography and share insights with local sales team
• Utilize category-specific value propositions to incorporate impactful insights into proposals
• Target and build relationships with existing clients and potential clients within the local market
• Create proposals after gaining a complete understanding of the client’s needs through a CIA
• Communicate the ROI of the solution and educate the client on the solution, as needed
• Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
• Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs

• Publishing, advertising or media experience preferred.
• Bachelor's degree preferred
• 2 to 5 years of related experience in sales or marketing.
• Must have excellent sales skills, customer relations, and communication skills.
• Proficient in Microsoft Word, Excel, and Powerpoint