Digital Marketing Specialist

Tyndale's made in the U.S.A. products combined with distributed apparel from the leading FR providers - Bulwark, Carhartt and Workrite - enable us to offer the broadest product selection to your employees.

The Digital Marketing Specialist will have the opportunity to help craft Tyndale’s digital marketing strategy. Incumbent will be responsible for online marketing initiatives at Tyndale, working with the team to ensure that brand positioning and messaging is consistent across Tyndale’s digital channels. Researching and understanding competitor’s market position and potential customer opportunities is a key element of this position.

* SEO. This includes planning and execution by coordinating keyword research and discovery, setting up and executing campaigns, and regularly analyzing post-launch performance. Analyze performance of CPA, CPC, and CPM buys, and recommend opportunities for improvement. Work with web analytics dashboards and reporting tools to identify areas of opportunity in accordance with goals. * Google Analytics. Proficient in the use of Google Analytics to analyze website, make changes to improve overall performance and maximize the overall value of the site. * Organic search. Responsible for optimizing website content targeted keywords, conducting backlink strategy and implementation, and performing competitive link analysis. Conduct organic keyword research, competitive analysis, content optimization, link development and other SEO-related activities. Monitor SEO keyword ranking and measure effectiveness of on-site optimization. * Email Marketing Campaigns. Creating and implementing an online campaign strategy, newsletters that are consistent with Tyndale’s drive to expand brand awareness and increase sales. * Web Site Management. Handle all aspects of marketing website update, including working with an outside agency to overhaul existing site. Overall responsibility to maintain content on an ongoing basis. * Tracking and ROI. Responsible to ensure digital marketing efforts deliver strong ROI overall. * RFP / RFI. This includes Tyndale’s response to RFPs (Request For Proposal) and RFIs (Request For Information), a critical part of our new business acquisition and client retention strategy. A key element of the role requires understanding customer needs and working closely with internal management to ensure capabilities match requirements. * Excellent writing and editing skills, strong attention to detail and organizations skills are necessary for the management of multiple documents, projects and the coordination and assembly of response documentation. * Blog. Authoring blog content, positioning Tyndale as an expert in the industry. * Contributing to marketing communications efforts for print flyers, letters, postcards, emails and online. * Perform other projects and duties as assigned by VP of Marketing.

* Stellar business writing skills are a key requirement of this position. * Experience with SEO, Google AdWords and Analytics, knowledge of tactics to improve organic search results, Email marketing campaigns, FB remarketing and Microsoft adCenter. * Experience in web site development, launch and ongoing management. * BA/BS degree in marketing or related field, with an emphasis on digital. * 3-5 years of experience in digital marketing. Agency experience considered. * B-to-B or B-to-C experience. * Data analysis and reporting experience * Ability to handle multiple responsibilities in a fast-paced environment * Excellent written and verbal communication skills * Proficiency with Microsoft Excel * Well organized with ability to multi-task and think outside of the box. * Excellent interpersonal skills and ability to work effectively on a fast-paced team. * Ability to prioritize projects, work within short time frames and meet deadlines. * Self-starter and detailed oriented; Able to work independently. * Strong attention to detail is required.