**Market Strategy**
* Participate / develop business plans
* Define marketing strategies that are consistent with target consumer and overall marketing strategy
* Determine category / product segmentation that optimizes both resource and sales opportunities, and supports distribution channel needs
* Ensure correct brand positioning of product line consistent with brand DNA
* Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives
* Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product, and color introductions / merchandised assortments
* Work with regional hubs, GTM team, and key markets to ensure specific segmentation and local execution planning and support
* Define and optimize market introduction timelines and approaches for different channels of distribution
* Integrate and drive all appropriate functions in the Go-to-Market process
**Product Strategy**
* Ensure category approach is integrated with those of other product categories
* Effectively disseminate and distribute product / product strategy to others, such as Hubs, Markets, and Sales
* Assist / create product presentations for team, executives, GMM, and key milestone meetings
* Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic
* Ensure realization and execution, within budget, against the targeted Go-In-Margin, revenue, quality / pricing, and timelines to meet market requirements
* Lead, manage, and include all appropriate functions in the range planning process, inclusive of model selection, silhouette offer, color, and flow plan, etc
* Execute the product line / category life cycle from concept determination through sales and distribution
* Manage the life cycle of all products within the category
* Develop initiatives that drive growth in line with Corporate and Business Unit strategies
* Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets
**Industry, Market, and Consumer Acumen**
* Interpret and understand consumer dynamics, predict shifts, and react to trends
* Benchmark competitor product / strategy, and analyze sales trends to enable fact-based decision-making
* Analyze and summarize research data
* Leverage your and others' consumer and competitive insights, market research, and market / industry - trends to influence category concepts and products
* Translate market and research analysis to tangible product concepts
* Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics
* Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs
**Technical Communication**
* Create, and visually and verbally communicate product briefs
**Manage Business (Processes and Projects)**
* Communicate updates, status quo of relevant projects, and business results to relevant team / project - members, business partners, and others in a timely and appropriate manner
* Lead departmental and/or cross-function, special seasonal project teams
* Lead team to produce high-quality work and display professionalism while under pressure
**Financial Aptitude**
* Ensure business units achieve targeted financial results, revenue, and margin
* Ensure profitability of all strategy inline products through the feasibility and economic viability of concepts and designs
* Analyze and prepare global category business performance reports