Paid Search - Digital Advertising Analyst

With more than $2 billion in revenues, CDK Global (NASDAQ:CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK Global provides solutions in more than 100 countries, serving more than 27,000 retail locations and most automotive manufacturers.

As a Digital Advertising Analyst you will execute multi-channel digital advertising campaigns, and will be responsible for achieving established performance. The Advertising Analyst utilizes advertising expertise to achieve desired performance including pay-per-click search engine optimization as well as keyword analysis, geographic targeting, campaign optimization, and custom ad and display updates.

* Monitor and analyze campaigns and make regular proactive changes to improve performance * Provide campaign proposals and custom results presentations * Apply advanced knowledge of general Digital Marketing and specific Search Engine Marketing best practices * Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to internal clients

* 2+ years client relationship management experience required * 5+ years paid search experience required * 5+ years digital marketing experience required * 2 year DAS tenure * Advanced Excel skills required, PowerPoint skills strongly preferred * Bachelor's degree in marketing, communications or related field highly preferred * Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests * Bing Certification * Google AdWords Certified in the following areas: - AdWords Fundamentals - AdWords Advanced Search - AdWords Display - Google Analytics