Customer Marketing Manager

Qualys

(Redwood City, California)
Full Time
Job Posting Details
About Qualys
We are a pioneer and leading provider of cloud security and compliance solutions that enable organizations to identify security risks to their IT infrastructures, help protect their IT systems and applications from ever-evolving cyber attacks and achieve compliance with internal policies and external regulations.
Summary
Customer Marketing Manager will play a key leadership role within the Marketing group. This role will work cross-functionally with internal stakeholders, such as product management, account managers, and client success teams to define, execute and measure effective communications and campaign efforts in support of the company’s customer goals. You will have primary responsibility for driving customer adoption to increase upsell, cross-sell and retention. You will define customer segmentation, develop and execute targeted campaigns based on customer lifecycle and critical trigger points. You will be proficient in using a mix of channels and marketing vehicles to nurture and develop long-term relationships, increase brand awareness, establish thought leadership and achieve on renewal and up sell KPIs. You will be measured on revenue impact, product usage, churn reduction, and customer lifetime value. In this position you will need to be a great story teller, and a superior communicator.
Responsibilities
* Own the customer marketing strategy and execution, including segmentation and objectives * Serve as primary point for managing customer communication and engagement to establish coordination of message and outreach frequency * Ensure the sales team is aware of all changes and updates and how to best communicate that information to their potential clients * Help the sales team cultivate great stories and business outcomes that customers will want to engage in * Become well-versed in customer data to identify behaviors that indicate possible lifecycle changes (e.g., churn, stickiness) * Create highly targeted campaigns (online and offline) for upsell, cross-sell, retention and advocacy * Develop KPIs and reporting to understand impact of campaigns * Work with teams to educate customer on new product updates and releases via monthly customer newsletter and other channels * Support and help execute events that help with industry awareness and provide networking opportunities for prospects and customers * Support demand generation efforts, working in conjunction with the head of community, by driving new customers through community marketing and referral programs.
Ideal Candidate
We're looking for someone creative, with a can-do attitude, and a sense of fun. You should think globally, and not be afraid to jump into projects or lead cross-functional teams. And you should bring a passion for how technology is changing the way we work. Familiarity with enterprise software and SaaS is a plus. * 5+ years professional experience in a customer-facing and relationship marketing role * Proven track record of creating and executing highly successful marketing campaigns * Excellent understanding of data and the ability analyze to drive impactful actions * Outstanding listening skills, and keen ability to translate complexity into simple and intuitive communications * Exceptional writing and editing skills * Strong cross-functional stakeholder communications and engagement * Sharp eye for detail and proven project management skills * Comfort with a fast-paced, always-on, start-up environment; willing to roll up his/her sleeves to get the job done * Marketo/SFDC skills a plus * BA/BS degree or higher required
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

Our compensation packages consist of salary, bonus and equity. We offer a full suite of benefits, including health insurance, 401(k) and more.

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