Director of Marketing

Great cities are known by their museums, theaters, symphonies and parks. But the greatest impact on a city’s cultural life radiates invisibly through the air.

The Director of Marketing manages the development of activities related to implementing marketing strategies, branding, achieving marketing objectives and creating distinct target audiences. Responsibilities include: branding and positioning development, market research and analysis; planning and executing promotion and advertising activities, partnership development and execution, and communication planning as directed by SVP of Marketing & Business Strategy.

- Work in close partnership with SVP of Marketing & Business Strategy to identify opportunities, and develop plans and action steps to reach marketing goals. - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. - Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational goals consistent with overall marketing strategies. - Works on brand development activities which include positioning work, target audience analysis, understanding consumer drivers, creating psychographic profiles and creating a consistent look, feel and message across platforms. - Manages the marketing communication and creative materials process including the creation, development and distribution of trade ads, marketing collateral, radio spots and TV spots. - Works to create, develop and execute affiliations and partnership arrangements. - Devises communications and PR plans and strategies and shares across the organization. - Works with the SVP in the development and coordination of business strategy. - Works to build relationships and work closely with PR counterparts/agencies to gain exposure. - Provide leadership and manages the design, development and implementation of a communications plan for and across all platforms. - Analyzes data, diving into research to develop consumer insights, creating useful reports and reporting processes in an effort to reshape the brand. - Assists with direct market research, competitor analyses and consumer data across all platforms to create a consistent reporting, monitoring and analysis system. - Think in terms of business management including demonstrating cost effective ways to increase productivity, manage expenses, etc. - Other duties as assigned.

**Knowledge, Skills and Abilities** - Must have BA degree and at least 7 years of successful result oriented marketing track record. - - Must have experience in consumer marketing, strategy, media, advertising, marketing research, media or entertainment. - Experienced in utilizing research that translates into insightful marketing plans. - Must be very organized with strong attention to detail. Ideal candidate will also be analytical with solid judgment. - Must be able to work independently as well as in a team environment. - Must have exceptional Microsoft Office and strong project management skills. - Must possess excellent written and verbal skills. **Competencies:** - Leadership - Strategic Thinking - Problem Solving/Analysis - Customer/Client Focus - Organizational Skills - Presentation Skills - Team Work Orientation - Project Management - Creativity **Physical Demands:** - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required (up to 10 lbs.), filing documents or store materials throughout the workday. Proper lifting techniques required. **Work Environment:** - The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For the most part ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.