Senior Marketing Analyst

ModCloth is an innovative, digitally native lifestyle brand committed to inspiring individual style and helping our community of customers be the best version of themselves. Our products are vintage inspired and feature feminine silhouettes and bright, colorful prints. ModCloth designs and sells its own signature line of apparel in a full range of sizes, and curates a unique assortment of fashion and home decor from more than one hundred independent designers.

We are looking for someone to help us figure out the What and the Hows for determining the best way to capture the KPIs and report on them and visualize the data in easy to digest ways for business stakeholders, as well as go beyond that into the Why and develop recommendations.

* Deftly produce weekly/monthly/quarterly dashboards that track key marketing metrics and keep the larger organization up-to-date with marketing performance and trends. * Own/manage our marketing forecasting model; carefully calibrate forecast based on trends and business priorities and help develop marketing forecasts monthly and annually; model the impact of projected budget changes and help allocate funds efficiently across various marketing channels. * Build, maintain and evolve customer level attribution models to explain behavior shifts associated with exposure to a varying combination of touch points and interactions. * Facilitate cadenced reporting meetings that include a cross-functional team of marketers, finance and C-level collaborators. * Take complex data and visualize it in easy-to-understand, actionable reports to cross functional stakeholders. * Awe us with your insights that’ll help boost traffic, engagement and repeat behavior. Amp up the marketing team’s understanding of how various channels interact, ensuring they have a good grasp on channel attribution and value. * Join forces with the consumer insights team to develop and maintain a deep qualitative understanding of our customer base and segmentation models. * Impress the team with your Adobe Analytics, Google Analytics, Tableau and other internal analytics experience, while advising on how to get the most out of their programs using data. * Immerse yourself in key paths, site flows, and purchase funnel analysis to identify quick wins that will improve conversion. * Perform ad hoc analyses and support promotional forecasting, testing readouts, creative performance evaluations, etc.

* 5-7 years of total analytics experience. * 3+ years of web analytics experience in a consumer-facing business (preferably retail and/or eCommerce). * Solid understanding and experience with fundamental statistical concepts like Multiple Regression, Time Series, Clustering. * You are a data viz master and know all the ins and outs of analytical tools like Tableau, Looker, Adobe Analytics, Google Analytics, or similar. * A background with a marketing division/organization is a must. * Familiar with forecasting and developing turn-key models. * No stranger to developing dashboards and building business cases/ROI for key marketing projects; visualizing data. * Experience in best practices of testing, optimization, and drivers of online conversion. * Ridiculously good at problem-solving: knack for asking the right questions, building hypotheses, and proving or disproving hypotheses by tracking down the right nuggets of insights in data. * Strong written and verbal communication skills is a must.