Senior Product Manager

Lundbeck is a global pharmaceutical company highly committed to improving the quality of life of people living with psychiatric and neurological disorders. For this purpose, Lundbeck is engaged in the research, development, production, marketing and sale of pharmaceuticals across the world. The company’s products are targeted at disease areas such as depression, schizophrenia, Parkinson’s disease and Alzheimer’s disease.

SUMMARY: Responsible for assisting in the development of the brand strategy and the corresponding tactics to ensure that annual sales and profit objectives are met or exceeded. They are responsible for managing and often driving the development and implementation of all the promotional tactics for the brand. They are to ensure clear direction and effective implementation of the promotional materials and programs by providing appropriate direction to the brand team and the field organization including the sales training team. Responsibilities also include building strong, collaborative relationships cross functionally (PARC, Medical Affairs, Legal, etc) within the organization. ESSENTIAL FUNCTIONS: - Assists in the development of the brand strategy utilizing sound marketing principles and available market research. - Proactively considers/identifies new strategies, tactics and vendors to challenge the team’s thinking and raise the level of performance, ultimately finding ways to do more with less. - Works closely together with brand management to plan and execute the strategic planning process. - Manages day to day brand budget, and ensures on-time delivery within budget of all marketing initiatives. - Manages and often develops of all aspects of promotional materials including writing, referencing, field testing, medical/regulatory review, and creative execution. - Effective implementation of promotional materials and programs by providing appropriate direction to sales training and the field organization. - Manages brand strategy as it applies to one or more of the following: Direct to patient strategies, professional communications, or key opinion leader (KOL) development. - Development and execution of advisory boards, consultant meetings, and the promotional speakers program, as well as other medical meetings to support the product. - Develops cross-department support of the brand by coordinating with sales training, market research, medical affairs, public relations and publication planning. - Provides clear direction in the development of sales force effectiveness tools, sales training materials, peer-to-peer activities, direct-to-physician materials, patient education materials, and promotional programs. - Works closely with sales and brand leadership to monitor the progress of the brand and adjust appropriately, when necessary, to increase revenue. - Collaborates directly with brand and sales leadership, sales training and sales teams, and other cross functional groups, to communicate brand strategies, ensure all groups are aligned with the brand Critical Success Factors, and monitors the progress of the brand. - For all initiatives, whenever possible, establishes ways to measure impact, reports results, and adjust plans accordingly. - Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, obtain concept buy-in before developing a new initiative, and working collaboratively to successfully launch initiative. - Partners with outside advertising agencies to manage the promotional tactics. - Partners with medical education companies to organize consultant meetings. - Collaborates with brand leadership on partnership with advocacy groups (ex HDSA) on the seamless coordination of walks and education events, as well as on public relations and social media initiatives.

REQUIRED EDUCATION, EXPERIENCE and SKILLS: - Bachelor’s degree - 7+ years sales, marketing or other relevant commercial or analytical experience. - 4+ years pharmaceutical brand marketing or sales or other commercial leadership experience - Demonstrated ability to influence others and build consensus. - Experience managing projects to completion. - Demonstrated relationship development with the ability to work effectively both independently or within a team. - Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint. - Experience with OPDP and FDA requirements - Excellent communication and presentation skills - Experience developing and implementing marketing and launch plans with positive outcomes. - Strong vendor management skills PREFERRED EDUCATION, EXPERIENCE AND SKILLS: - Bachelor’s degree in business, marketing, communications, Life Sciences or a related field. MBA - Experience selling or marketing products in the applicable therapeutic area. - Experience managing third-party vendors, keeping them on-time and within budget. - Experience in development and execution of advisory boards, consultant meetings, and the promotional speakers programs, as well as other medical meetings to support the product. - Experience in the epilepsy market. - Pharmaceutical launch experience. TRAVEL - Willingness to travel up to 15% domestically. International travel may be required.