Product Marketing Manager

Ipswitch IT Management software provides secure control over business transactions, applications and infrastructure. Our Unified Infrastructure and Applications Monitoring software provides end-to-end insight, is staggeringly flexible and simple to deploy. Our Information Security and Managed File Transfer solutions enable secure, automated and compliant business transactions and file transfers for millions of users.

This is an exciting opportunity to join a leading IT management software company that pioneered the high volume land and expand business model. In this role you will help us realize our vision to be the leading low friction software company serving IT teams. As Product Marketing Manager of our flagship product line, you will play a critical role in our success by helping to set and execute our global go-to-market strategy. This role is highly cross-functional and allows for great collaboration opportunities.

• Drive the development and execution of the global go-to market plans for our Network and Systems Management products

• Create content to feed our high velocity inbound marketing engine

• Lead the market-facing product launch process and accelerate time to revenue for new products

• Develop compelling and unique messaging

• Conduct competitive and market research and analysis to understand customer and prospect needs, as well as to assess market opportunity

• Create sales enablement tools, collateral and website content that clearly captures key selling points and our unique value proposition

• Understand the voice of the customer

• Develop thought leadership content and core marketing themes that will drive high volume lead generation

• Evangelize Ipswitch products and speak at conferences and webinars

• Work closely with sales and partners in developing playbooks and sales enablement tools that accelerate opportunity creation and increase win rates

• 5 + years of IT Operations product experience in marketing, sales or operations

• Technical background with an understanding of modern IT operations

• Excellent writing and messaging skills

• Focus on use of social media to drive content, has their own blog, etc.

• Data driven approach, analytical in nature

• Success in helping build and scale marketing models with companies experiencing high growth

• Organized and process oriented

• Team player, highly sales team friendly

• Committed and focused

• Thrives in a fast-paced environment