Vice President of Corporate Communications

ROBLOX

(San Mateo, California)
Full Time
Job Posting Details
About ROBLOX
ROBLOX is the best place to Imagine with Friends™. With the largest user-generated online gaming platform, and over 15 million games created by users, ROBLOX is the #1 gaming site for kids and teens (comScore). Every day, virtual explorers come to ROBLOX to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment.
Summary
ROBLOX is seeking a consumer communications executive to aggressively increase ROBLOX brand awareness, capitalizing on our accelerating growth and momentum. The primary goal of the VP of Corporate Communications will be to translate this engagement and technology into consumer and business awareness through all forms of publicity. This position will be accountable for day-to-day corporate marketing, including managing ROBLOX owned properties (websites, communities, etc.) and third party sites (affiliates, social media, forums, etc.). We are looking for a communications professional who knows how to elevate Roblox profile and can take a fast growing organization’s positioning to the next level.
Responsibilities
* Working in tight collaboration with the CEO and the rest of the marketing and executive teams, nurture (and refine as necessary) the ROBLOX vision, mission, values and brand. * Develop and maintain consistent ROBLOX positioning and copy across all social and media outlets including media pitches, press releases, content programs, launch materials and blog posts. Ensure consistent creative/messaging. * Drive industry and consumer awareness through features, reviews, articles, white-papers, interviews, press releases, events and placements in top-tier business press and media outlets. Secure a portfolio of top speaking and panel engagements for ROBLOX executives. Make ROBLOX a household name within the executive suites of top North American game, toy, social media, and traditional media companies. * Lead, mentor and build the ROBLOX corporate communication team. * Optimally plan and execute ROBLOX events and ROBLOX presence at appropriate industry trade shows, conferences, press and new media opportunities. * Manage an external PR agency, as well as a team of internal contributors. * Increase consumer awareness, player retention, and viral signups by optimizing ROBLOX presence across social media, including YouTube, Twitter, Twitch, Facebook, Instagram and the ROBLOX blog. * Work with product management to optimize the delivery of quality ROBLOX product and technology information across all outlets, including app store listings and the ROBLOX blog. * Produce and analyze regular reporting to monitor progress vs. goals and to measure the performance of social media campaigns. * Monitor industry trends and competing platforms; provide analysis of competitive landscape.
Ideal Candidate
* Proven track record of establishing high brand awareness through in-house PR efforts, with clearly attributable results. Ability to demonstrate results above and beyond the background press that accrues from a viral product (such as ROBLOX). * Proven history of launching, establishing, and driving a consumer or platform brand. * Excellent written and verbal communications skills, and ability to distill complex technology and business information into clear, concise messaging. * Established relationships with technology media and influencers (press, analysts, etc.). * Ability to simultaneously watch the details and think/manage strategically. * Demonstrated ability for leveraging a team, while in certain cases doing individual detail work. * Willingness to roll-up sleeves, demonstrating mastery in the process. * Ability to prioritize and multi-task in an environment of limited resources (i.e. all companies have limited resources). * Mature, self-aware, and really smart. * Personality type that is consistent with the ROBLOX Values: * Work Hard * Self-Organize * Inspire Others * Respect the Community * Get Stuff Done
Compensation and Working Conditions
Benefits Benefits included
Reports to Founder and CEO

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